BOULDER, CO – (Nov. 2, 2011) -- Rustin Banks, co-founder and CEO of BlogFrog, Inc. will be presenting on November 9 at Ad:Tech New York, the largest digital marketing conference in the industry. The panelists will share case studies and discuss the growing social media advertising market, paid vs. earned social media, and the best social media buying strategies. Chris Brogan, a social media marketing master and President of Human Business Works, will moderate the panel.
WHO: Moderated by Chris Brogan, Human Business Works
Panelists: Rustin Banks, BlogFrog; Sarah Personette, Facebook; Sherzad “Sherry” Rahmatian, Intuit; Dave Linabury, Campbell-Ewald.
WHAT: Panel: “Social Media Advertising: What Does $3 Billion in Ad Spend Get You? The Dos and Don'ts of Social Media Advertising”
TOPIC: Marketers cannot live on an earned media strategy alone. While social word of mouth is powerful, it’ll increasingly be coupled with paid social media to realize the true potential. In fact, social media ad spending should grow 55% this year alone to $3 billion. Where is that money going to? How are those ads working in concert with other marketing formats? And where, when and how should your brand include paid social media in an ad buy? We’ll analyze the best social media buying strategies and also share case studies on how to mingle paid social media with earned social media for top-notch results.
- Unlock new insights into social media buying and planning
- Hear the most cutting-edge case studies on social media ad campaigns
- Learn how to measure and assess social media ad buys
WHEN: Wednesday, November 9, 2011 from 11:30 a.m. – 12:30 p.m. ET
WHERE: Javits Center located at 655 West 34th Street, New York, New York 10001
For more information on the event, please visit: http://www.ad-tech.com/ny/
Ad:Tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. For more information please visit: http://www.ad-tech.com.
BlogFrog is an online community platform used by bloggers and brands to enable readers to interact with each other, engage in like-minded discussions, and share rich media content. The company’s community and sponsored conversation technology platforms help brand marketers build relationships and trust among women and mom consumers online. BlogFrog is a private company headquartered in Boulder, Colo. Visit http://theblogfrog.com or follow @theblogfrog.