KOA Sparks Online Campfire Community

Powered by BlogFrog, Kampgrounds of America's New Community Offers an Interactive Resource for Outdoor Enthusiasts

BILLINGS, MT and BOULDER, COLO. -Kampgrounds of America (KOA) has launched a new online community that aims to give tent, cabin and RV campers an interactive and social experience. KOA's "Around the Campfire" community (powered by BlogFrog) is led by six highly influential bloggers who provide lively conversations and expertise on road trips, traveling with kids, campfire cooking, outdoor lifestyles and photography.

"As a forward thinking outdoor brand, KOA is truly embracing the power of the blogosphere and social media to its fullest potential by launching the industry's first online camping community," said Rustin Banks, CEO of BlogFrog.

From novice campers to those who live outdoor lifestyles, the KOA online community is a virtual place for all outdoor enthusiasts interested in learning and sharing camping strategies and tips, favorite locations, and of course campfire songs and stories. Community members can participate in the latest and hottest discussions, join a forum, share a photo, start a new discussion, and live chat with like-minded campers.

Key topics to be covered in the community include:
General Camping
Camping with Children
Cooking and Recipes
Equipment Reviews
Green Camping
Highways & Byways
One Tank Wonders
Outdoor Activities
Camping with Pets
RV Tips/Lifestyle

"We've built a fully interactive online community where our campers can ask experts questions, share stories, find recipes and meet one another," said Toby Hedges, Director of Digital Marketing at KOA. "We chose BlogFrog for their cutting edge social media conversational marketing technology platform and their relationships with over 65,000 bloggers."

The "Around the Campfire" community was kicked off with a launch party live chat on August 23 that received over 1500 replies from hundreds of active participants. The Around The Campfire community's expert leaders discussed travel destinations, outdoor activities, camping tips and more. They also gave away several prizes from Coleman and Cabelas.

To learn more or simply join the community for free, click here http://koa.com/community.

About KOA
Kampgrounds of America, Inc.is the largest system of family campgrounds in North America, with more than 475 locations in 46 states and nine Canadian provinces. The company headquarters is located in Billings, Montana, where it was founded 49 years ago. More information on KOA can be found at www.KOA.com.

About BlogFrog
BlogFrog is an instant community platform used by thousands of bloggers to enable readers to interact with each other, engage in like-minded discussions, and share rich media content. The company extends this engagement to brand marketers to enable relationship and trust-building with women and mom consumers online. BlogFrog is a private company headquartered in Boulder, Colo. For more information, please visit the website: http://theblogfrog.com or follow along on Twitter @theblogfrog.