Accell Group

Accell North America Announces Strategic Partnership with Beeline Bikes

                                  Premium Fulfillment Service Brings the Bike Shop Experience Direct to Door

KENT, Wash. (September 16, 2016)Accell North America today announces a strategic partnership with the United States’ largest fleet of mobile bike shops, Beeline Bikes. The partnership will bring to market the first seamless online bike sales experience paired with direct ready-to-ride delivery. Customers will be able to purchase a bike online, including assistance from an online specialist, then select and schedule Beeline Bikes as a fulfillment option. The customer can choose the exact time for a fully-assembled bike to arrive at their location of choice with a Beeline Bikes’ mobile shop mechanic.

“Beeline Bikes has proven to be adept at creating an amazing customer experience through their innovative model and advanced technology platform,” said Chris Speyer, CEO of Accell North America. “In combination with our e-commerce in-store pick up program, this additional fulfillment option signals an important shift in the industry and we are thrilled to be a partner. Customers will have the confidence of knowing that when they purchase a bike online, they have multiple options for how they receive the assembled product. This unique premium service offers discerning customers convenience and an extraordinary fulfillment experience.”

Beeline Bikes’ current fleet of 31 mobile bike shops across the United States is focused on a convenient, professional experience for bicyclists of all types. All of Beeline Bikes’ mobile bike shops are operated by professional bicycle mechanics who have been fully vetted and undergo certification and training through Beeline University.

“We couldn’t be more excited to partner with Accell North America,” said Pete Buhl, co- founder and CEO of Beeline Bikes. “Their innovative thinking about the customer experience, the future of the industry and their portfolio of fantastic brands make this a perfect match. Our goal at Beeline Bikes is two-fold. We want to help our franchisees succeed in the industry they love and we want to get more people riding bikes. This partnership aligns perfectly with those goals.”

Beeline Bikes has developed a technology platform specific to the mobile bike shop operations, which includes online/mobile scheduling, customer relationship management, bike data capture, real-time inventory management and automated shop re-stocking.

“Accell has a longstanding history and great experience in the cycling industry; their brands are highly known by consumers. We look forward to pairing that history with the leading edge technology and consumer experience that Beeline Bikes brings to the partnership,” said Buhl.

About Accell North America

Accell North America, with its brands Diamondback, Raleigh, Redline and IZIP, is committed to leading in cycling innovation with product, brand and specialty business practices to grow access to bicycling. Accell North America is the North American business entity of Accell Group, NV, Europe’s leading bicycle company.

Media Contact: Marjory Elwell, Verde Brand Communications,

About Beeline Bikes

Beeline Bikes, based in the San Francisco Bay Area, and its franchisees operate a fleet of mobile bike shops across the USA. Since launching in 2013, Beeline Bikes and it franchise operators have serviced over 14,000 bikes for customers at their homes and more than 100 corporate locations. Beeline Bikes has transformed the customer experience by bringing the bike shop to the customer at the time and location of their choosing. Beeline Bikes’ fleet of 31 mobile bike shops serves customers in Arizona, California, Colorado and New Mexico, and is rapidly expanding across the USA. Beeline Bikes is offering franchise opportunities in all 50 states. For more information about Beeline Bikes, visit

Media Contact: Peter Small, VP Marketing & Business Operations