Moseley Group Issues Whitepaper on Menu Board Design

Second in a Series Advises Restaurants on How Menus Can Drive Profitability

image

Franklin, MA - The Moseley Group, a leading consulting firm in the food and beverage industry, has released its latest Whitepaper, this one dealing with how to drive profitability through menu board design. The Whitepaper highlights an often overlooked and underutilized revenue driver for restaurants - how the menu board affects a customer's selection. "A dizzying array of choices on restaurant menu boards can be overwhelming to customers, causing a missed opportunity to invite engagement with the core principles of the brand experience," writes Kristen Bailey, vice president of Moseley and the author of the Whitepaper. "Worse yet, this disconnection results in marginalized revenues." Bailey writes that customers increasingly demand, "I want it my way,” so companies respond by expanding their offerings, adding more variety and allowing “made‐for‐me” customized products. "Although this activity is intended to improve guest satisfactio…… Read More

Moseley Group Issues Whitepaper on Opportunities in Retail Seafood

Consulting Firm Offers Advice on Increasing Sales of Seafood

FRANKLIN, MA - The Moseley Group, a leading consulting firm in the food and beverage industry, today released a whitepaper detailing opportunities in the retail seafood market. Written by Moseley Vice President Kristen Bailey, the paper examines the factors behind stagnant sales of seafood at most grocery stores and retail outlets, and offers ways to increase consumer demand of fresh seafood. "Currently,
 there’s
 very 
little 
in 
the 
retail 
seafood
 marketplace
 that
 mirrors the 
merchandising
 strategy
 common 
in 
the
 rest 
of
 the 
store:
 r…… Read More

World Education Leaders Gather in Maine

Laptops in Schools, Education Policy Focus of Conference

NORTHPORT, ME - Education leaders from throughout the world are meeting this week in Maine to share their knowledge and experience toward developing a road map for 21st century educational policy. The meeting is sponsored by the Maine International Center for Digital Learning (MICDL) and the Anywhere, Anytime Learning Foundation (AALF) which is based in Montreal and Melbourne, Australia. Educators and policy leaders from Australia, Canada, Israel, India, Chile, Ireland, Uruguay…… Read More

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Unique Brunswick, Maine interior design business to hold opening reception 4-7 p.m. Thursday.… Read More
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Rosa Scarcelli launches "Rise and Shine with Rosa," statewide tour to meet voters at Maine breakfast spots. #megov… Read More
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Rosa Scarcelli becomes first Dem candidate for Maine gov to submit 2,000+ signatures to qualify for ballot. #megov… Read More
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Read Rosa Scarcelli's full statement on the governor's proposed budget cuts. … Read More
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Candidate Rosa Scarcelli urges Maine's GOP Senators to support bailout funds for job creation in Maine. #megov… Read More
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Rosa Scarcelli, candidate for governor, releases 'Maine Rising,' an action strategy to create 50,000 jobs in Maine.… Read More
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Crime rate growing in Bangor, ME - which has the only casino in the state - but declining in other Maine cities.… Read More
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Too many bills in the Maine Legislature? If they come with a price tag, reject them, says candidate Rosa Scarcelli… Read More
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The Rosa for Maine listening tour continues this week with stops in Presque Isle, Bangor, Orono. #megov… Read More
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Think school shutdown days to save money are a good idea? Rosa Scarcelli, candidate for governor, doesn't think so.… Read More
Veteran Maine Journalist Patsy Wiggins Joins Rosa for Maine
Veteran Maine journalist Patsy Wiggins has joined Rosa Scarcelli for Governor as campaign manager.… Read More
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GridSolar project will create 3,000 more jobs in Maine than CMP's controversial transmission line upgrade.… Read More
Maine City Approves Lease Option for Solar Generating Facility
Saco, Maine approves lease option for solar panels near former city-owned landfill as part of GridSolar project.… Read More
Maine Housing Properties Go Green
Maine affordable housing properties get $25 million facelift using eco-friendly Sherwin-Williams products.… Read More
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Mosely Group of Franklin, MA selected by Maine to examine state's valuable lobster industry… Read More
Savvy, Inc. Merges with Boston-Based PR Firm
Savvy, Inc., Maine's preeminent PR and communications firm, has merged with DBMediaStrategies of Boston.… Read More
Moseley Group Issues Whitepaper on Menu Board Design
The Moseley Group issues Whitepaper on driving profitability through menu board design.… Read More
Moseley Group Issues Whitepaper on Opportunities in Retail Seafood
The Moseley Group issues whitepaper on opportunities in retail seafood. Download it free at www.moseleycorp.com… Read More
World Education Leaders Gather in Maine
World education leaders gather in Maine to discuss laptops in schools, 21st Century education policy.… Read More
The Moseley Group's Kristen Bailey Headed for Stonington, ME
The Moseley Group's Kristen Bailey headed to Stonington, ME to advise lobstermen on increasing value of their catch… Read More
Brunswick, Maine Business Expands and Relocates with New Tabletop Partnership
Unique Brunswick, Maine interior design business to hold opening reception 4-7 p.m. Thursday.… Read More
Scarcelli Launches 'Rise and Shine With Rosa'
Rosa Scarcelli launches "Rise and Shine with Rosa," statewide tour to meet voters at Maine breakfast spots. #megov… Read More
Scarcelli Submits 2,000+ Signatures to Qualify For June Ballot
Rosa Scarcelli becomes first Dem candidate for Maine gov to submit 2,000+ signatures to qualify for ballot. #megov… Read More
Scarcelli Offers Reaction to State Budget Cuts
Read Rosa Scarcelli's full statement on the governor's proposed budget cuts. … Read More
Scarcelli Urges Maine Senators to Use Bailout Money for Job Creation
Candidate Rosa Scarcelli urges Maine's GOP Senators to support bailout funds for job creation in Maine. #megov… Read More
Scarcelli: Buy Local This Holiday Season to Boost Jobs, Economy
Shopping for the holidays? Buy local. Follow my list of Maine products at twitter.com/rosascarcelli/maineproducts… Read More
Scarcelli Announces 'Maine Rising," Action Strategy to Create 50,000 Jobs
Rosa Scarcelli, candidate for governor, releases 'Maine Rising,' an action strategy to create 50,000 jobs in Maine.… Read More
Crime Rate Grows in Bangor, Declines in Other Maine Cities
Crime rate growing in Bangor, ME - which has the only casino in the state - but declining in other Maine cities.… Read More
Scarcelli offers 'simple solution' for cutting legislative logjam
Too many bills in the Maine Legislature? If they come with a price tag, reject them, says candidate Rosa Scarcelli… Read More
Rosa Scarcelli Endorsed by WUFPAC
The Women Under Forty PAC of Washington, DC has endorsed Rosa Scarcelli for Maine governor. #megov… Read More
Rosa For Maine Listening Tour Continues This Week
The Rosa for Maine listening tour continues this week with stops in Presque Isle, Bangor, Orono. #megov… Read More
Scarcelli: School Shutdown Days a Bad Idea
Think school shutdown days to save money are a good idea? Rosa Scarcelli, candidate for governor, doesn't think so.… Read More
Veteran Maine Journalist Patsy Wiggins Joins Rosa for Maine
Veteran Maine journalist Patsy Wiggins has joined Rosa Scarcelli for Governor as campaign manager.… Read More
GridSolar Project Will Create More Jobs than CMP Transmission Line Upgrade
GridSolar project will create 3,000 more jobs in Maine than CMP's controversial transmission line upgrade.… Read More
Maine City Approves Lease Option for Solar Generating Facility
Saco, Maine approves lease option for solar panels near former city-owned landfill as part of GridSolar project.… Read More
Maine Housing Properties Go Green
Maine affordable housing properties get $25 million facelift using eco-friendly Sherwin-Williams products.… Read More
The Moseley Group Announces New Hire
The Moseley Group, a food industry consulting firm, announces new hire to focus on social media, technology. … Read More
One Year Later, Hollywood Slots Fails to Deliver on its Many Promises
Hollywood Slots in Bangor, Maine one year later - the real story. Unemployment, crime, addiction all increase. … Read More
Agreement Reached for Sale of Maine Newspaper Properties
Agreement reached for sale of Portland (Maine) Press Herald office building, adjacent property to local developer.… Read More
Utility's Move to Block GridSolar will Stifle Competition, Delay 'Smart Grid'
Maine utility's move to block GridSolar will stifle competition, delay development of 'smart grid.' … Read More
MaineToday Media Acquires Blethen Maine Newspapers
Blethen Maine Newspapers sold to MaineToday Media, new company formed by newspaper exec Rich Connor, HM Capital… Read More
Maine Businesswoman Named 'Emerging Leader' by Aspen Institute
Maine businesswoman Rosa Scarcelli named 'emerging leader' by Aspen Institute 2009 Henry Crown Fellowship… Read More

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About Savvy, Inc.

Savvy Incorporated is an award-winning communications firm with uncommon expertise in strategic public relations, crisis management, community and media relations. With its extensive political relationships and media know-how, Savvy devises imaginative PR strategies to achieve consistently solid and often spectacular results. Located in Portland, Maine, Savvy offers PR expertise to a wide array of clients including businesses, non-profits, organizations and individuals.