Moseley Group Issues Whitepaper on Menu Board Design
Second in a Series Advises Restaurants on How Menus Can Drive Profitability
Franklin, MA - The Moseley Group, a leading consulting firm in the food and beverage industry, has released its latest Whitepaper, this one dealing with how to drive profitability through menu board design. The Whitepaper highlights an often overlooked and underutilized revenue driver for restaurants - how the menu board affects a customer's selection. "A dizzying array of choices on restaurant menu boards can be overwhelming to customers, causing a missed opportunity to invite engagement with the core principles of the brand experience," writes Kristen Bailey, vice president of Moseley and the author of the Whitepaper. "Worse yet, this disconnection results in marginalized revenues." Bailey writes that customers increasingly demand, "I want it my way,” so companies respond by expanding their offerings, adding more variety and allowing “made‐for‐me” customized products. "Although this activity is intended to improve guest satisfactio…… Read More