Out-Smarts Marketing builds online buzz for Hippo Water Roller using social media tools

Internet and social media marketing firm drives awareness of solution to water shortages

Vancouver, February 25, 2009 - Out-Smarts Marketing, a Vancouver-based internet and social media marketing firm, today announced its partnership with Hippo Water Roller. Out-Smarts is developing and implementing social media marketing strategies using Facebook, Twitter, and other social media tools to increase awareness of the need for improved global access to water and drive donations to the project. “While we in the developed world debate the merits of bottled versus tap water, some African women spend more than a quarter of their day collecting water for their families,” said Mhairi (pronounced va-ri) Petrovic, Chief Marketing Orchestrator of Out-Smarts. “A social media marketing campaign that leverages the global capabilities of the internet was a natural fit for Hippo Roller. With the ability to grow community and quickly connect those who want to help, Out-Smarts can be an integral part of the solution.” Following a successfu…… Read More

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