Aloqa Adds 15 Publishers to Mobile Content Channels; Launches On Blackberry Bold and Curve

Partners Include Facebook Connect, Yelp, Eventful, Craigslist and 11 Others Across the United States and Germany

Palo Alto, CA --- Aloqa (http://www.aloqa.com) today announced that it has integrated content from 15 publishers into its context-aware mobile application designed to let users discover their friends and favorites nearby. The Aloqa application captures user preferences and social network relationships and then proactively notifies users of interesting places, events, and Facebook friends near them. Instead of having to launch a browser or search application, users can just look at their phones and see what favorite hotspots, friends, events of interest, and recommended bargains are close by. The beta application is now available in the United States and Germany on Android and the Blackberry Curve 8900 and the Blackberry Bold 9000, with other platforms coming in the near future.

The 15 publishers being launched on Aloqa include Facebook Connect, Yelp, Eventful, last.fm, Wikipedia, Craigslist, Topix, Fon, Coulomb Technologies, GreatDad, Google Maps API, Qype, Fon, Call-A-Bike, Nestoria, and BeLocal.

Sanjeev Agrawal, CEO of Aloqa said “Aloqa is based on a simple premise: It is hard to search on your mobile phone. When you are on the go, you shouldn''t have to constantly keep using your phone as a browser to pull information. Instead, you should just be proactively informed of relevant things around you, without entering a keyword or your location. For example with Aloqa on your phone, you dont have to touch your keyboard and will just be informed if a Facebook friends happens to be close by, that the closest Starbucks is a block away, and your favorite local jazz band is playing tonight at a pub a mile away. You can decide to hook up with your friend for the jazz show, or plan an impromptu meetup at the Starbucks. In essence, Aloqa converts your phone into a real-time context-aware assistant that gives you a personalized snapshot of your surroundings including social opportunities you would otherwise miss. And you can set it to alert you when certain friends or favorites are close by."

To see a video of Aloqa in action, go to http://www.aloqa.com.

Aloqa’s Publishing Platform
Publishers with location-relevant content can easily integrate and distribute their content on Aloqa using the company’s API. Using the API allows publishers to reach their users easily across countries and phone types without incurring the cost of having to design, build, port and maintain their content on multiple handsets.

Georg Treu, Co-Founder and CTO of Aloqa said "We want to provide publishers with high quality location relevant content the ability to reach users across multiple mobile platforms quickly and cost-effectively. For many publishers designing, building, distributing and maintaining an app on just one platform can get very expensive and time consuming. Aloqa gives them an alternative: Just build a channel on Aloqa and give your users access to your content without breaking the bank."

For more information on Aloqa''s publisher API, please e-mail info@aloqa.com.