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Ant's Eye View Austin, Playbook Practice Team -
- Ant's Eye View Austin, Playbook Practice Team
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AUSTIN, TX -- Ant’s Eye View, a Seattle-based social media strategy development and consulting firm today announced it is expanding its rapidly growing Training and Readiness service, specifically the firm’s playbook practice in Austin, Texas. The practice will be led by Ant’s Eye View vice president and popular author, Ben McConnell.
“Our strategic consulting with clients identified a common need for companies to provide tools and guidance so they can increase social media engagement across the company,” said Sean McDonald, senior vice president and managing director of the Ant’s Eye View Austin office. “To meet increasing client demands, we’ve formed a team dedicated to training and readiness, and specifically playbooks housed in Austin.”
As part of the playbook practice, Ant’s Eye View develops custom visual guides with policy, best practices, case studies and worksheets to enable enterprises to scale their social engagement activities. Clients have included a variety of Fortune 500 technology, consumer packaged goods, telecommunications and retail companies.
Joining the playbook practice team as senior consultant is social business strategist and noted author, David Neff. For the past 10 years, Neff has helped nonprofits make sense of social engagement planning and execution. Most notably, Neff launched the American Cancer Society’s first user generated website for those affected by cancer and built the nonprofit’s online giving, social media and film departments. His book, "The Future of Nonprofits," was published by Wiley in 2011.
“We’re thrilled to have assembled a group of talented people like David who are dedicated to helping organizations understand social business,” said McConnell. “David knows social business and has been instrumental in helping large-scale nonprofits understand its importance. Combined with his background in documentary filmmaking, David is an ideal person to help lead the complex, visually driven social business playbooks that are a fast-growing part of our business.”
To learn more, visit the Ant's Eye View blog or Ben McConnell's Church of the Customer post.
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About Ant’s Eye View Austin
The Ant’s Eye View Austin office is home to the company’s playbook practice, part of the firm’s Training and Readiness service line. The Austin office directly supports clients including Unilever, Dell, Cisco, BMC and AT&T.
About Ant’s Eye View
Founded in 2009, Ant's Eye View is a leading social media strategy development and consulting firm that helps guide mid to large-size companies through the process of transforming customer experience and brand engagement by activating and embedding customer voice into all aspects of a company's social business. Since then, the firm's client roster has grown to include Google, Microsoft, Intuit, Cisco, P&G, Jack-in-the-Box, Wells Fargo, AT&T and Bloomingdale’s. Ant's Eye View currently has offices in Austin, Seattle, and Silicon Valley. More information can be found at http://www.antseyeview.com.