-
Arketi Group -
- Arketi Group
-
-
MarCom Awards gold statuette -
- MarCom Awards gold statuette
-
-
Cbeyond's Kelly Coffed with Marcom Award. -
- Cbeyond's Kelly Coffed with Marcom Award.
-
-
Arketi's Cbeyond account team. -
- Arketi's Cbeyond account team.
-
ATLANTA – Arketi Group (www.arketi.com), a business-to-business (BtoB) technology public relations and digital marketing firm, was recognized for its exceptional work in the BtoB PR arena, earning a MarCom Gold Award for Publicity Campaign for its PR campaign for Cbeyond, an IT and communications company serving small businesses.
The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world.
Arketi’s work with Cbeyond secured more than 550 placements and generated more than 38 million impressions, with articles in InformationWeek, American Express OPEN Forum, Bloomberg BusinessWeek, Investor’s Business Daily and Reuters. The program also garnered significant local media coverage in 40+ local media outlets and 30+ placements in Chamber of Commerce publications, while the companion thought-leadership webinar series generated nearly 1,000 leads.
“Arketi strives to build and execute public relations campaigns that help our clients generate the awareness they need to build thought leadership and increase revenue,” said Mike Neumeier, APR, principal of Arketi Group. “We’ve worked with Cbeyond for several years to surpass these goals and look forward to working with their talented public relations and marketing team as they grow and transform their business.”
Cbeyond has worked with Arketi Group for more than five years on strategic public relations programs designed to reach various audiences, including small businesses in Cbeyond’s 14 markets.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Digital Assent, Jacada, Knowlagent, RelayHealth and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.