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Arketi Group -
- Arketi Group
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Ann Revell-Pechar, Arketi Group vice president and general manager for the Carolinas -
- Ann Revell-Pechar, Arketi Group vice president and general manager for the Carolinas
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Semprius -
- Semprius
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Joe Carr, chief executive officer of Semprius -
- Joe Carr, chief executive officer of Semprius
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DURHAM, N.C., Jan. 26, 2012 – Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Semprius, an innovator in high concentration photovoltaic (HCPV) solar modules, as its PR and marketing agency of record.
“We have been extremely impressed with Arketi Group’s strategic planning and integrated approach to building PR and marketing programs that are designed to accelerate growth and generate revenue,” said Joe Carr, chief executive officer of Semprius. “We are confident that Arketi’s assistance will help move our company forward in the solar energy marketplace.”
North Carolina-based Semprius delivers a unique, HCPV module design that begins with its proprietary micro-transfer printing process. This process enables the company to use the world’s smallest solar cell – approximately the size of a pencil point – to create solar modules with unmatched cost and performance advantages.
With a steadily growing client base, Arketi’s Carolinas office is taking lead on this account. Arketi will lead branding initiatives and launch an aggressive PR and digital marketing effort to position Semprius as the leader in the production of high efficiency solar modules.
“Semprius has developed truly innovative technology that has attracted strategic investors such as Siemens Venture Capital, and is poised to make solar energy a leading source of renewable energy globally,” said Ann Revell-Pechar, Arketi Group vice president and general manager for the Carolinas. “Semprius is a perfect example of the strong technology that continues to thrive in The Triangle. High-tech brands from emerging to established call the Carolinas home, as do we.”
About Semprius
Semprius, Inc. is the smart way to generate solar electricity. Based upon the world’s smallest solar cells, Semprius designs and manufactures the highest efficiency solar modules in the world. Using patented cell technology and a state-of-the-art manufacturing process, Semprius is leading the way to cost-competitive, sustainable generation of solar electricity. Semprius’ headquarters and production facilities are located in North Carolina. For more information, please visit www.semprius.com.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Digital Assent, Jacada, Knowlagent, RelayHealth and Xerox. For more information on Arketi and its services, call Ann Revell-Pechar at 919-909-1097 or email arevellpechar@arketi.com or visit www.arketi.com.