Used Cars Superstore Builds Twitter Followers Using Mini-Interviews.
Auction Direct USA Continues To Expand Social Networking Presence.
09.29.2008 – (Victor, NY, 9.7.2008.) Auction Direct USA Used Vehicle Superstore, one of the fastest growing used cars dealerships on the East coast, continues to expand its online presence by using the increasingly popular, and effective, micro-blogging resource Twitter.
"Twitter is an incredible social networking resource in that it allows for an easy transfer of marketing information." Said Eric Miltsch, Web Director, Auction Direct USA. "Our goal is to build brand confidence as an authority within the automotive retail industry by contributing valuable information to public conversations and our followers."
Auction Direct USA's daily contributions include links to its popular used cars blog, relevant automotive industry news links and a Cool Whip of the Day post highlighting one of the most popular vehicles from the current inventory.
"One of the most popular Twitter activities has clearly been our follower's mini-interview series, consisting of 10 simple questions, located at TweetandGreet.com. Said Miltsch. "This is a great way for us to put the visitor first, get to know them and even help promote their online properties." Everyone is encouraged to visit the site and submit their answers.
“The online element of our business continues to expand and play a critical role." Said John Iannone, CEO Auction Direct USA. "We're aiming to be the innovative leader in online interaction with our guests to provide the most unique automotive shopping experience possible - and we're not limiting ourselves to our physical showrooms or even our website. Our blogs, RSS feeds and mobile sites enable us to provide shoppers with the information they want, when they want it - anytime.
Founded in Victor, NY in 2005, Auction Direct USA Used Car Superstore is committed to revolutionizing and legitimizing the used car business. Guided by principles of trust and open information exchange, Auction Direct USA provides a truly unique and satisfying used car buying experience by providing over 30 brands, a no-haggle price structure and a 3-Day, 500-Mile Money Back Satisfaction Guarantee.
The company currently employs over 300 people between its three used car superstores located in Victor, NY; Jacksonville, FL and in Raleigh, NC.
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- Auction Direct USA interviews Twitter followers to engage more conversations, drive traffic and build their brand.
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