05.04.2009 – (Victor, NY - 5.05.2008) Auction Direct USA Used Vehicle Superstore, one of the fastest growing used cars dealerships on the East coast, received it's 200th
Twitter interview from Chris Baccus, Senior Digital Brand Strategist at Wunderman and an avid automotive enthusiast from Detroit, MI.
"People are really drawn to the Tweet & Greet interview," said Eric Miltsch, Internet Director, "This is another example of how we're changing long-standing perceptions of used car dealerships and creating memorable experiences."
The Tweet and Greet interview adds an innovative way to extend a relation beyond the passive follow button on Twitter," said Chris Baccus, "I thought it was a great interview; enjoyed it a lot - plus, it was a fun break from the work day."
New Auction Direct followers on twitter are invited to participate in a short, car related interview consisting of fun questions such as "What do you remember most about your first car?" "What is your favorite car gadget?" and "What is your favorite Hollywood movie car?"
"Everything we do revolves around getting to know our guests," said John Iannone, CEO. "The traditional used car dealership experience usually isn't exciting and memorable - our goal is to change that."
Expect to see more exciting, customer focused initiatives from Auction Direct USA as their online presence and awareness continues to expand.
About Auction Direct USA
Founded in Victor, NY in 2005, Auction Direct USA Used Car Superstore is committed to revolutionizing and legitimizing the used car business. Guided by principles of trust and open information exchange, Auction Direct USA provides a truly unique and satisfying used car buying experience by providing over 30 brands, a no-haggle price structure and a 3-Day, 500-Mile Money Back Satisfaction Guarantee.
The company currently employs over 300 people between its three used car superstores located in Victor, NY; Jacksonville, FL and in Raleigh, NC.
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Auction Direct USA was formed in Rochester, New York in 2005 by a handful of rebellious automotive businessmen who loved the car business but not the current practices used to sell cars. Using their combined 70 years of automotive experience with wholesale auto auctions and automotive retailing, the exciting new sales environment of Auction Direct USA was created. The result was a completely "customer-driven" sales process in a fun, open atmosphere, with a tremendous selection of vehicles at really low prices.
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