Awareness, Inc.
Social Media Release
Develop Your Social Media Marketing Database over time with Profile Polling from Awareness
New Profile Polling from Awareness Lets Marketers Build Dynamic User Profiles and Gain Detailed Intelligence on Their Audience
07.15.2009 – Waltham, MA: Awareness, Inc. (www.awarenessnetworks.com), the leading provider of on-demand social media marketing software, today announced the addition of Profile Polling to the latest version of its on-demand social media marketing software.
Typical polling widgets look at responses in aggregate and neglect to associate responses to individual community members. This makes the data captured valuable only when looking at the audience as a whole, as opposed to the individuals that make up an audience. Awareness Profile Polling goes beyond traditional polling widgets by giving community managers the ability to poll their audience and use that interaction to gain intelligence on individual community members.
“Most people use polls as a singular event to gauge the general opinions of a community or audience,” said David Carter, CTO and Co-Founder at Awareness. “We take polling to the next level by using it as a way for marketers to continuously and incrementally profile their members in a frictionless way. This allows communities to learn more about their members and for members to learn more about each other. ”
Marketers benefits by growing user profiles dynamically over time, gaining detailed intelligence on individual users and segmenting audiences to target individuals for ongoing marketing campaigns. Additionally, the information captured can be displayed on a users profile providing a richer view of the individual and enhancing the ability to search profiles.
When combined with the participatory information already captured by the system (blog comments, ratings, discussion posts, etc) marketers gain an unprecedented view into their audience and are empowered with the data they need to execute more effective, targeted marketing programs.
Profile Polling is easily configured and deployed and is available within each Awareness Best Practice Community - pre-packaged, ready-to-deploy online communities designed around specific business objectives.
About Awareness
Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world''s most respected companies, including Kodak, McDonald''s, Procter & Gamble, and Hershey''s, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control.
Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.
Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.
Media Contact
Mike Lewis
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike
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