(Carbondale, Colo.) – Backbone Media is excited to announce the addition of Steve Metcalf, Holly Orr, Evan Daniel and Justin David to its Carbondale office.
Having held top editorial and marketing positions with Powder Magazine, Aspen/Snowmass and K2 Snowboarding, Steve Metcalf has made a habit of working for leaders in the outdoor and action sports markets. His 10-plus years of experience are a welcome addition to Backbone’s expanding client strategy efforts.
Holly Orr comes to the Carbondale office from Beaver Creek Resort, where she served as digital marketing manager for the past three years. She will support Backbone’s media department as a strategic planner and social media maven.
Justin David joins Backbone from the marketing department of NBBJ’s Seattle office, one of America’s largest architecture firms. An international affairs and economics graduate of Lewis & Clark College, Justin brings a mix of passion for the outdoors and marketing savvy to Backbone’s PR efforts.
Upon graduating from Middlebury College, Evan Daniel packed up his Subaru and headed for Colorado. In spite of the current economic malaise, Evan fast-tracked an internship with Backbone into full-time work and will support the media strategy team.
“These additions to our staff represent a significant talent grab for Backbone in response to both a growing client base and an ever-expanding list of client services,” says Nate Simmons, Backbone Media partner. “We couldn’t be more excited to add Steve, Holly, Justin and Evan to the crew.”
About Backbone
Backbone is a progressive media and PR agency specializing in the outdoor and active lifestyle marketplace, representing over 35 category-leading clients with offices in Carbondale, Colo. and Jackson, Wyo. www.backbonemedia.net
Having held top editorial and marketing positions with Powder Magazine, Aspen/Snowmass and K2 Snowboarding, Steve Metcalf has made a habit of working for leaders in the outdoor and action sports markets. His 10-plus years of experience are a welcome addition to Backbone’s expanding client strategy efforts.
Holly Orr comes to the Carbondale office from Beaver Creek Resort, where she served as digital marketing manager for the past three years. She will support Backbone’s media department as a strategic planner and social media maven.
Justin David joins Backbone from the marketing department of NBBJ’s Seattle office, one of America’s largest architecture firms. An international affairs and economics graduate of Lewis & Clark College, Justin brings a mix of passion for the outdoors and marketing savvy to Backbone’s PR efforts.
Upon graduating from Middlebury College, Evan Daniel packed up his Subaru and headed for Colorado. In spite of the current economic malaise, Evan fast-tracked an internship with Backbone into full-time work and will support the media strategy team.
“These additions to our staff represent a significant talent grab for Backbone in response to both a growing client base and an ever-expanding list of client services,” says Nate Simmons, Backbone Media partner. “We couldn’t be more excited to add Steve, Holly, Justin and Evan to the crew.”
About Backbone
Backbone is a progressive media and PR agency specializing in the outdoor and active lifestyle marketplace, representing over 35 category-leading clients with offices in Carbondale, Colo. and Jackson, Wyo. www.backbonemedia.net