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Rocky Thompson -
- Rocky Thompson
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Steve Casimiro -
- Steve Casimiro
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Michael Frank -
- Michael Frank
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PARK CITY, Utah – Rocky Thompson, longtime sole proprietor of Backcountry.com’s The Goat blog, finally has some company.
Steve Casimiro and Michael Frank, editors of Adventure Journal, will be joining Thompson as curators on the blog, originally conceived by Backcountry.com co-founder, John Bresee, as a platform to share the “honest gear truth,” whether that “truth” was positive or downright scalding. Building off The Goat’s infamous but irrefutable foundation, this newly formed trio will take the blog into its next iteration with doses of edgy, sardonic, real, absurd, controversial, passionate, whimsical, emotional, and/or inspired outdoor-related content. At least that’s the plan.
For Casimiro, a veritable heavy-weight in the outdoor world as a former editor of Powder Magazine, founding editor of Bike Magazine, editor at National Geographic Adventure and founder of Adventure Journal, the decision to join The Goat was an easy one.
“I think it was when they offered me free shipping on all orders over $50,” he said. “Funny enough, I can remember when Backcountry.com existed as piles of avalanche transceivers stacked in boxes in my friend’s spare bedroom in a Park City condo. From the beginning, it’s always been about meeting an unmet need (access to great gear) and about real people. The Goat is refreshingly honest, it’s funny, and it’s real. Who wouldn’t want to be a part of that?”
No strangers to producing remarkable content, Casimiro and Frank – who has been an editor at Esquire, Bicycling, Forbes.com and is currently managing editor of Adventure Journal – will add their own style to The Goat. Together they will be providing four daily installments of “Links We Like,” a regular section on the Adventure Journal, to the Backcountry.com blog.
“Michael usually writes in a more measured tone, I tend to rely on heavy use of bro-bonics and Goat-dude Rocky is the finger in the eye of absurdity and hypocrisy,” said Casimiro. “We don’t have any particular game plan about who’s going to do what or how, but because we generally take a less sardonic approach at Adventure Journal, Rocky should feel absolutely no compulsion to be politically correct. We all have this expectation that he’s going to provide a daily dose of snark, sarcasm or the expertly played skewer — as longtime fans of The Goat, we’re just hoping to see more of it from him.”
“Mother of god, I can finally take a day off now that Backcountry has hired a couple more writers,” said Thompson. “They say that talking to yourself out loud is a sign of insanity, and I’ve been doing it for way too long.”
Check out The Goat: http://thegoat.backcountry.com/