Silly grownups, burritos are for kids, too

Kids can eat free at Boloco Concord and Boloco Natick from 5-8 p.m. on Tuesday, November 15

Boston, MA – Boloco, a chain of globally inspired burrito restaurants, will unveil its new kids menu this Tuesday, November 15, available exclusively at the Concord, New Hampshire and Natick, Massachusetts locations. Boloco invites kids to try out the new menu free for one night only.

Boloco’s new kids menu will first launch at the Concord and Natick locations, and then roll out to other locations in mid December. The menu features an easy 1-2-3 approach for $4.95 per kid’s meal. First, choose your burrito (an assortment of kid-friendly burritos, like chicken & cheese, pizza and pb&j); choose your side (such as organic applesauce from Vermont, steamed broccoli, or tortilla chips); and choose your drink. Drinks include an option of organic milk, organic chocolate milk or apple juice – or substituting a kids-size shake or smoothie for an additional $1.50.

Each meal comes in a funbox with its own set of crayons for coloring. Boloco will also add a few new features at its Concord and Natick locations: mini Rubik’s cubes and etch-a-sketches for kids to play with while dining at Boloco, as well as coloring sheets drawn by Sean Boyce. Boyce, the artist behind all the Boloco artwork, created a series of burrito cartoon drawings that feature burrito adventure cartoons (visit seanboyceart.com for additional information on the artist).

“Our job at Boloco is to make people happy, and we do a pretty good job with adults.  But kids deserve extra special attention.  As a father of two young daughters, I know firsthand what a difference an easy and delicious kids menu makes,” said John Pepper, CEO and co-founder of Boloco.  “In a way, kids menus are the most important menus of all.  Based on the boisterous feedback we received in our “alpha” tests (see YouTube Clip) we think we might be onto something…”

Kids can eat free at Boloco Concord and Boloco Natick from 5:00 pm. – 8:00 p.m. on Tuesday, November 15. For more information and the complete kids menu, visit www.boloco.com

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Boloco is a Boston-based group of 17 restaurants located throughout New England that serve traditional and globally inspired burritos, bowls, salads, smoothies, and shakes using a blend of bold, inspiring and often unexpected ingredients.  Every order is made to the specific wishes of each guest.   Boloco was the first chain of restaurants to be named 2 Star Certified Green Restaurants® by the Green Restaurant Association – most popular of its latest initiatives in sustainability are naturally-raised meats, potato starch utensils, and recyclable bowls.  To join the conversation, visit twitter.com/boloco, facebook.com/boloco or visit www.boloco.com.