(Palo Alto, Calif. - April 19, 2010 - Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has posted to its Email Marketing Tips a new entry that walks readers through an explanation of common reasons their email marketing messages get hard- or soft-bounced. Known for its ability to integrate with SFDC, BlastWizard, Boomerang's product, has been voted "Best Mass Email Tool" by users of salesforce.com, and the company incorporates several safeguards designed to protect its clients from experiencing bounces of any kind.
"The difference between a hard and soft bounce can be confusing to email marketers, which is why we've taken the time, with our blog, to explain," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. "Furthermore, Boomerang's email marketing services include several measures designed to minimize the occurrence of both kinds of bounces, and all their permutations."
Boomerang has posted a blog entry titled "Email Marketing: Soft vs. Hard Bounce." While a bounce of any kind is when an email is rejected for delivery for some reason, some bounces are hard, while others are soft. A hard bounce happens live during the attempt to deliver the email to the remote server; the sending server receives an error code number describing a temporary or permanent failure situation. In contrast, a soft bounce is one that occurs off-line: The email makes is initially accepted for delivery, but then fails to make its way through to the recipient's inbox. Whereas a hard bounce generates an immediate error message in the sender's inbox, with a soft bounce, the delivery of an error message may take days to generate.
The blog describes these differences in greater detail and notes that Boomerang processes both types of bounces and applies them to clients' databases. For instance, to improve deliverability, soft bounces are tried multiple times with Boomerang's automated delayed retry system.
To receive word whenever a new entry posts to Boomerang's Email Marketing Tips blog, readers may follow the company on Twitter @boomerang_com. Members of LinkedIn are welcome to join Email Marketing Tips, the company's group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
###
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
"The difference between a hard and soft bounce can be confusing to email marketers, which is why we've taken the time, with our blog, to explain," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. "Furthermore, Boomerang's email marketing services include several measures designed to minimize the occurrence of both kinds of bounces, and all their permutations."
Boomerang has posted a blog entry titled "Email Marketing: Soft vs. Hard Bounce." While a bounce of any kind is when an email is rejected for delivery for some reason, some bounces are hard, while others are soft. A hard bounce happens live during the attempt to deliver the email to the remote server; the sending server receives an error code number describing a temporary or permanent failure situation. In contrast, a soft bounce is one that occurs off-line: The email makes is initially accepted for delivery, but then fails to make its way through to the recipient's inbox. Whereas a hard bounce generates an immediate error message in the sender's inbox, with a soft bounce, the delivery of an error message may take days to generate.
The blog describes these differences in greater detail and notes that Boomerang processes both types of bounces and applies them to clients' databases. For instance, to improve deliverability, soft bounces are tried multiple times with Boomerang's automated delayed retry system.
To receive word whenever a new entry posts to Boomerang's Email Marketing Tips blog, readers may follow the company on Twitter @boomerang_com. Members of LinkedIn are welcome to join Email Marketing Tips, the company's group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
###
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com