Serving a growing market of start-up businesses and freelancers, Brandstack is looking to answer the problem an estimated 500,000 new businesses have to tackle each month in the US alone. “The traditional process in which start-ups would get their design work is time consuming and expensive - two things a start-up doesn't have,” says Ryan Kelly, Founder and CEO of National start-up Pear Analytics. “You have to find a designer, pay them upfront, wait for concepts, wait for revisions, and wait for the final product. In the end you cross your fingers that you actually get what you want. It’s less than desirable.”
Brandstack invented a revolutionary approach to getting design work, which will solve the problems that have plagued so many. Brandstack is powered by a community of professional designers that list original, creative work for sale at the price and terms they want. In most cases, these designs are unused concepts repurposed from a previous traditional client relationship. In other situations, the designs are born from unrealized ideas that were not possible under traditional client restrictions. Some designs come packaged with domain names and other design materials.
As opposed to contracting a designer and waiting for concepts, businesses can browse through thousands of branding ideas on Brandstack before ever opening their wallet. Designs that best fit their business needs can be customized, purchased and downloaded in the same day, cutting weeks or months off of the traditional turn around time.
While many ideas have emerged using crowdsourcing and spec design contests, none of these address the plight of freelance designers who are at the mercy of a model which takes them for granted. By allowing designers to interact directly with potential buyers and cutting out the middle man, we empower them and avoid devaluing their work. Designers on Brandstack also enjoy an 85% commission on all sales of their designs.
“Other logo design sites are at a disadvantage because they don’t do what’s best for their designers. Without our designers, we could not thrive,” says Robert McGuire, Brandstack CCO and award winning designer. “We pride ourselves in fostering a design community at Brandstack that is a win for clients and designers.”
McGuire’s statement supports Founder and CEO Wes Wilson’s vision for Brandstack, which started out under the name IncSpring before rebranding using their own service. Wilson’s idea of letting a designer community offer an inventory of logos for purchase is one with merit, as evidenced by the site’s recent growth.
“We’re on the cutting edge of reshaping an industry that badly needs to be reformed. Designers and design clients have gone about their process the wrong way for too long. It’s about time the buying process progresses.” Wilson continues, “We live in an exciting time, seeing an exponential growth in start-up businesses. We embrace the challenge of branding their dreams.”
Further Brandstack developments and feature additions can be tracked on Twitter http://twitter.com/brandstack and their blog http://brandstack.com/blog.
The features outlined above can be reached at the following links:
http://www.brandstack.com
http://www.brandstack.com/tour/buy-logo-designs
http://www.brandstack.com/tour/sell-logo-designs
About Brandstack:
Brandstack – http://brandstack.com – is an online community of designers committed to changing the design buying process by bringing high-quality logo designs for sale in the growing design marketplace. Based in San Antonio, Texas; Brandstack delivers an identity solution for start-up businesses and freelancers, looking to avoid the time and money drain of traditional branding models.
Brandstack media relations contact:
Pablo Gallaga
Pablo@brandstack.com
210.200.8942 (office)
210.771.0061 (cell)




