Singapore, June 12 2009 - Brandtology, a leader in providing business and brand online intelligence services, today announced that its North Asia Headquarters in Singapore-Hangzhou Science and Technology Park, Hangzhou - China, has started operations to cater for the global demand to analyse social media in Simplified and Traditional Chinese, Korean and Japanese.
Singapore Prime Minister Lee Hsien Loong visited Brandtology North Asian Headquarters on June 05, 2009 during PM Lee’s tour of the Singapore-Hangzhou Science and Technology Park.
“The start of our North Asia Headquarters marks the next milestone of Brandtology’s rapid expansion since the company was established in 2008. This rapid expansion is fueled by the global demand to listen and participate in the conversations found in social media that are written in the local language in these North Asia countries,” said Mr Eddie Chau, Founder and CEO of Brandtology.
“Blogyam, a Seoul-based blog marketing company, in its Blogosphere Insight reported that there are more than 57,000 blogs from the 7 major blog services in Korea with a total of up to 13 million blog posts in 2008 alone (http://www.web20asia.com/364). Edelman, a partner of Brandtology, in its international blogging study highlighted that 74% of the Japanese Internet users read blogs at least once a week (http://www.edelman.jp/data/news/JIBS_e.pdf).
“China alone has about 298 million Internet users of which 91 million users actively participate in forums and 105 million users update their blogs regularly, as reported by the China Internet Network Information Center.
“With the rise of social media in the North Asian region, brands increasingly look towards online media to improve their brand equity. Brandtology utilizes proprietary technologies and proven processes, combined with trained and experienced analysts, to help companies listen to online media and make strategic decisions for their brands in a timely manner.”
Mr Eden Lau, Co-founder and Managing Director of North Asia, commented, “Brandtology selected the Singapore-Hangzhou Science and Technology Park as the location for the North Asian Headquarters for strategic reasons. The park has excellent access to international and local networks, and there is ample talent supply from the adjacent universities. Our Sales and Marketing office in Shanghai, is just two hours ride from the Singapore-Hangzhou Science and Technology Park, and this enables us to deliver Brandtology business and brand online intelligence services to our customers at unparalleled standards.”
Brandtology was established by a group of seasoned and young entrepreneurs with Singapore as its international headquarters. Brandtology’s clientele includes Forbes Global 2000, and Fortune 500 companies as well as those from the public sectors. Brandtology has also expanded globally with offices in Australia, Malaysia and the People’s Republic of China - Shanghai and Hangzhou. Brandtology’s Digital Conversation Management System handles many different languages globally.
Singapore Prime Minister Lee Hsien Loong visited Brandtology North Asian Headquarters on June 05, 2009 during PM Lee’s tour of the Singapore-Hangzhou Science and Technology Park.
“The start of our North Asia Headquarters marks the next milestone of Brandtology’s rapid expansion since the company was established in 2008. This rapid expansion is fueled by the global demand to listen and participate in the conversations found in social media that are written in the local language in these North Asia countries,” said Mr Eddie Chau, Founder and CEO of Brandtology.
“Blogyam, a Seoul-based blog marketing company, in its Blogosphere Insight reported that there are more than 57,000 blogs from the 7 major blog services in Korea with a total of up to 13 million blog posts in 2008 alone (http://www.web20asia.com/364). Edelman, a partner of Brandtology, in its international blogging study highlighted that 74% of the Japanese Internet users read blogs at least once a week (http://www.edelman.jp/data/news/JIBS_e.pdf).
“China alone has about 298 million Internet users of which 91 million users actively participate in forums and 105 million users update their blogs regularly, as reported by the China Internet Network Information Center.
“With the rise of social media in the North Asian region, brands increasingly look towards online media to improve their brand equity. Brandtology utilizes proprietary technologies and proven processes, combined with trained and experienced analysts, to help companies listen to online media and make strategic decisions for their brands in a timely manner.”
Mr Eden Lau, Co-founder and Managing Director of North Asia, commented, “Brandtology selected the Singapore-Hangzhou Science and Technology Park as the location for the North Asian Headquarters for strategic reasons. The park has excellent access to international and local networks, and there is ample talent supply from the adjacent universities. Our Sales and Marketing office in Shanghai, is just two hours ride from the Singapore-Hangzhou Science and Technology Park, and this enables us to deliver Brandtology business and brand online intelligence services to our customers at unparalleled standards.”
Brandtology was established by a group of seasoned and young entrepreneurs with Singapore as its international headquarters. Brandtology’s clientele includes Forbes Global 2000, and Fortune 500 companies as well as those from the public sectors. Brandtology has also expanded globally with offices in Australia, Malaysia and the People’s Republic of China - Shanghai and Hangzhou. Brandtology’s Digital Conversation Management System handles many different languages globally.