ASIA PACIFIC, May 12, 2009 - Edelman, the largest independent public relations firm in the world, today announced a partnership with Brandtology, a leader in business and brand online intelligence services. The partners will offer a range of end-to-end services, based on deep online analytics, to help Asian marketers and corporate communicators successfully manage the risks and opportunities of engaging with people and communities online.
Brandtology’s Digital Conversation Management System (DCMS) is the first truly pan-Asia online research service, developed to meet the unique requirements of online media across the region. The DCMS uses proprietary connections to major local online media sites to analyze what is being said and present the research using visually-powerful charting tools.
The recent Synovate Young Adults Revealed Study demonstrates the huge level of online brand participation and conversation taking place every day. It finds Asian young adults especially see themselves as potential experts and are aware of their potential to influence others. For example, in the past month, 52 per cent of Chinese young adults say they had talked about a brand on an online forum and 40 per cent had added branded content to their Instant Messaging or social networking site. Globally, 76 per cent of respondents said they had forwarded product information and links to others.
“Our partnership puts powerful analytical and executive dashboard tools in the hands of Edelman consultants, which deliver deep online analytics that can shape more successful online engagement,” said John Kerr, Regional Director, Edelman Digital Asia-Pacific. For marketers, this means a massive increase in targeting efficiency online and more relevant marketing and relationship metrics - that can all be tracked in real-time. We believe that our partnership with Brandtology allows us both to offer the best solution to successfully harness the opportunity around online today.”
"Brandtology is pleased to partner with Edelman whose visionary commitment in bringing the value and importance of online media to their clients," said Eddie Chau, Founder and CEO of Brandtology. "We are confident that Brandtology’s business and brand online intelligence services will meet the growing demands of Edelman’s clients seeking to understand what is being said of their brand online.”
Edelman has been working with Brandtology in Singapore since the company was launched. The recent partnership will start in Australia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Taiwan. India, Japan and Korea will roll out during summer 2009.
Under the agreement, the firms will also develop joint intellectual property, undertake co-marketing activities and conduct training on the use of the multi-lingual DCMS tool for Edelman consultants across the region. Globally, Edelman Digital includes over 200 people and has delivered a range of award-winning work for clients. In Asia, examples of engagement work driven from social media insight include: BMW, Xbox, HP, Aviva, GlaxoSmithKline, Starhub, Nike, Intel and 7-11.
Brandtology was established by a group of seasoned and young entrepreneurs with Singapore as its international headquarter. In April 2009, Brandtology signed up another five new Forbes Global 2000 and Fortune 500 clients to engage Brandtology’s services. Brandtology has also expanded globally with offices in Australia, Malaysia and the People’s Republic of China - Shanghai and Hangzhou. Brandtology’s Digital Conversation Management System currently supports the local language of key markets in the region.
Brandtology’s Digital Conversation Management System (DCMS) is the first truly pan-Asia online research service, developed to meet the unique requirements of online media across the region. The DCMS uses proprietary connections to major local online media sites to analyze what is being said and present the research using visually-powerful charting tools.
The recent Synovate Young Adults Revealed Study demonstrates the huge level of online brand participation and conversation taking place every day. It finds Asian young adults especially see themselves as potential experts and are aware of their potential to influence others. For example, in the past month, 52 per cent of Chinese young adults say they had talked about a brand on an online forum and 40 per cent had added branded content to their Instant Messaging or social networking site. Globally, 76 per cent of respondents said they had forwarded product information and links to others.
“Our partnership puts powerful analytical and executive dashboard tools in the hands of Edelman consultants, which deliver deep online analytics that can shape more successful online engagement,” said John Kerr, Regional Director, Edelman Digital Asia-Pacific. For marketers, this means a massive increase in targeting efficiency online and more relevant marketing and relationship metrics - that can all be tracked in real-time. We believe that our partnership with Brandtology allows us both to offer the best solution to successfully harness the opportunity around online today.”
"Brandtology is pleased to partner with Edelman whose visionary commitment in bringing the value and importance of online media to their clients," said Eddie Chau, Founder and CEO of Brandtology. "We are confident that Brandtology’s business and brand online intelligence services will meet the growing demands of Edelman’s clients seeking to understand what is being said of their brand online.”
Edelman has been working with Brandtology in Singapore since the company was launched. The recent partnership will start in Australia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Taiwan. India, Japan and Korea will roll out during summer 2009.
Under the agreement, the firms will also develop joint intellectual property, undertake co-marketing activities and conduct training on the use of the multi-lingual DCMS tool for Edelman consultants across the region. Globally, Edelman Digital includes over 200 people and has delivered a range of award-winning work for clients. In Asia, examples of engagement work driven from social media insight include: BMW, Xbox, HP, Aviva, GlaxoSmithKline, Starhub, Nike, Intel and 7-11.
Brandtology was established by a group of seasoned and young entrepreneurs with Singapore as its international headquarter. In April 2009, Brandtology signed up another five new Forbes Global 2000 and Fortune 500 clients to engage Brandtology’s services. Brandtology has also expanded globally with offices in Australia, Malaysia and the People’s Republic of China - Shanghai and Hangzhou. Brandtology’s Digital Conversation Management System currently supports the local language of key markets in the region.