Lance Bettencourt, author of Service Innovation: How to Go from Customer Needs to Breakthrough Services and was interviewed on the Business901 podcast. Lance instructs on the finer points of how to rethink your approach to the customer’s needs: how the customer defines value in a product or service.
After several years on the marketing faculty at Indiana University, Lance began his career as an innovation consultant with Strategyn. His book is a melding of his personal skills and passion for services and innovation. He is currently an independent innovation speaker and trainer, providing executive education to many of the world’s leading companies.
You can listen to the podcast by clicking on the Podcast link on the right or download the podcast from the Business901 Itunes store. There is also a link for a transcription of the podcast.
About Joe Dager: Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe, the owner of Business901 is a Lean Six Sigma Black Belt and author of the Lean Marketing House and Marketing with A3.
If you visit the Business901.com website, you can download and introduction to Lean Marketing Concepts in a 30-page eBook format. Dager’s experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.
After several years on the marketing faculty at Indiana University, Lance began his career as an innovation consultant with Strategyn. His book is a melding of his personal skills and passion for services and innovation. He is currently an independent innovation speaker and trainer, providing executive education to many of the world’s leading companies.
You can listen to the podcast by clicking on the Podcast link on the right or download the podcast from the Business901 Itunes store. There is also a link for a transcription of the podcast.
About Joe Dager: Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe, the owner of Business901 is a Lean Six Sigma Black Belt and author of the Lean Marketing House and Marketing with A3.
If you visit the Business901.com website, you can download and introduction to Lean Marketing Concepts in a 30-page eBook format. Dager’s experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.