Hopp devoted his career to CE and its clients. He joined the agency in 1968 as an assistant account executive and was named president in 1993. He later rose to vice chairman and chief operating officer in 1995, chief executive officer in 1996, and chairman in 1997.
"As chairman, Tony had the vision to diversify the Agency's business by leveraging the capabilities CE had developed over the years," said Bill Ludwig, current chairman and CEO of CE. "He built an inspired culture on one philosophy: focus on the quality of the work, and the rewards would follow."
During his 13-year chairmanship, Hopp and his executive team led the Agency's diversification and new business acquisition efforts that contributed to agency growth and account wins, including U.S. Navy, U.S. Postal Service, Kaiser Permanente, Alltel, OnStar, and USAA. Hopp also played an instrumental role in developing CE's relationship with longtime client Chevrolet by leading the charge on several iconic campaigns, including "Like a Rock," "An American Revolution," and "Our Country, Our Truck."
Hopp was CE's seventh chairman and chief executive officer, serving from 1997 to 2009. He has served on the boards of the American Association of Advertising Agencies (past chairman), Michigan Advertising Industry Alliance, The Advertising Council, the American Advertising Federation, and the Adcraft Club of Detroit. He was also a founding member of the Detroit Leadership Committee of The Advertising Council, as well as a recipient of the Michigan State University's Distinguished Alumni Award.
Hopp will be honored at the June 22 Adcraft Club's "Mad Men & Women of Detroit" event - a 60s style celebration of the advertising industry's heritage. Hopp is one of eight inductees into the 2011 Adcraft Hall of Fame.
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.