CHAIN IN UNIQUE POSITION TO ISSUE CALL TO ACTION TO INDUSTRY AND BEYOND TO PUT AWAY GIMMICKS AND GET DOWN TO THE BUSINESS OF "COMMUNITY"...
WHO: Harsha V. Agadi, President & CEO of Church's Chicken
WHEN: 11 a.m. EST, Tuesday, April 28, 2009
CONFERENCE CALL INSTRUCTIONS: Contact the agency to sign up for the dial-in number and password.
WHAT: How does a company achieve six consecutive years of same store sales when the economy has been on a consistent spiral downward? According to Harsha V. Agadi, good strategy, good team, good value and good in the community is the formula for success. One of only three QSR chains with marked success in this environment, Harsha V. Agadi, CEO of Church's Chicken has something to say. While others are resorting to fleeting tactics, Agadi's strategy to successful growth is all about staying consistent and true to the core values that have made the brand successful over time: offering a great product at a good value and staying true to the community by creating jobs and entrepreneurial opportunities, and most importantly, by giving back in meaningful ways.
On the call, Agadi will:
- Spell out Church's recipe for success
- Announce franchise and store opening goals both domestically and internationally
- Highlight current initiatives within his strategy that are giving rise to that success including creative domestic franchise development offerings, recent international franchise expansion into southeast Asia, India and Northern Africa and expansion of current `community-focused" brand campaign
- Reaffirm Church's commitment to the communities in which it operates with a unique initiative in synch with the chain's new branding campaign