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Supermodel Kate Upton stars in an upcoming commercial for Carl's Jr. and Hardee's, promoting the Southwest Patty Melt. -
- Supermodel Kate Upton stars in an upcoming commercial for Carl's Jr. and Hardee's, promoting the Southwest Patty Melt.
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Supermodel Kate Upton stars in a new commercial for Carl's Jr. and Hardee's which will debut later this month. -
- Supermodel Kate Upton stars in a new commercial for Carl's Jr. and Hardee's which will debut later this month.
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Carl's Jr. logo -
- Carl's Jr. logo
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Hardee's logo -
- Hardee's logo
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WHAT: CKE Restaurants today released behind-the-scenes footage from its spicy new Carl’s Jr. and Hardee’s commercial shoot starring Kate Upton, the 2012 Sports Illustrated Swimsuit Issue cover girl.
The footage is available here http://youtu.be/u1eLolzfRC4 and on the brands’ YouTube channels (Carl’s Jr. www.youtube.com/carlsjr; Hardee’s www.youtube.com/hardees)
The commercial for the Carl’s Jr. and Hardee’s Southwest Patty Melt was filmed the night of Jan. 31 through the morning of Feb. 1, 2012 on a hilltop overlooking downtown Los Angeles. The :30 commercial starring Upton will begin airing in late February, in support of the Southwest Patty Melt’s arrival at Hardee’s on Feb. 20 and at Carl’s Jr. on Feb. 22.
VISUALS:
- Kate Upton discusses her star turn as the next Carl’s Jr. and Hardee’s leading lady and her love of all things spicy
- Kate Upton behind-the-scenes footage on the set of the commercial shoot
- Glenn Cole, chief creative officer of advertising agency 72andSunny, discusses the ad concept and what makes Kate the spiciest Carl’s Jr. and Hardee’s leading lady yet
- Southwest Patty Melt footage