Carl's Jr., Hardee's Team Up with Sony Pictures for Highly Anticipated Summer Release of The Amazing Spider-Man

Promotional program includes ad campaign, "Amazing" food items and more

CARPINTERIA, Calif. – May 8, 2012 – CKE Restaurants, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and Sony Pictures Entertainment today announced a promotional marketing program for the theatrical release of The Amazing Spider-Man, in theaters July 3, 2012. The upcoming promotion for The Amazing Spider-Man in Carl’s Jr. and Hardee’s restaurants across the country will include an array of advertising, fan events, still secret Spider-Man-themed food items, in-restaurant guest experiences and kids-meal toys over the course of the multi-month partnership. For a full synopsis of the film, see the “About The Amazing Spider-Man” section below.

“We had a great experience with our promotion around the release of the first Spider-Man film in 2002, so we were thrilled to be able to join in on The Amazing Spider-Man this summer,” said Brad Haley, chief marketing officer for CKE Restaurants. “The film looks like it will be, well, amazing, with all of the elements our ‘young, hungry guy’ fans look for in a great summer movie. And, to help celebrate Spider-Man’s 50th year, we will even have an ‘amazing’ new burger to include as part of the promotion.”

Get caught up in the latest The Amazing Spider-Man details by visiting the Facebook pages of Carl’s Jr. and Hardee’s (www.facebook.com/carlsjr and www.facebook.com/hardees) and the brands’ Twitter streams (www.twitter.com/carlsjrand www.twitter.com/hardees).

About CKE Restaurants, Inc.

CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of fiscal 2012, the Company, through its subsidiaries, had a total of 3,243 franchised or company-operated restaurants in 42 states and in 25 countries, including 1,313 Carl's Jr. restaurants and 1,912 Hardee's restaurants. For more information about CKE Restaurants, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

About Sony Pictures Entertainment 
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

About The Amazing Spider-Man™ 
One of the world’s most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012. The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.

 

 

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