CMP.LY, the only provider of disclosure solutions for use in social media, announced today that it has closed an investment round to help fund its accelerated growth plans. Participants in the round included: Safir Capital, a family office based in Wilton, Conn.; Angel Street Capital LLC, an early stage fund based in Providence, R.I.; and individual angel investors.
Rapper 50 Cents’ recent Tweet from the floor of a trade show, where his “Sleek by 50” headphones were being shilled, points to the challenges that marketers and regulators encounter daily in a social media context. The impact of the tweets, encouraging his followers to buy stock, is the cause for concern. His followers on Twitter acted on his Tweet. They bought stock in the publicly held company, enough to set off a wave of comment on his behavior and to bring to light that he, in fact, owns a substantial stake in that company.
Cmp.ly Provides Marketers, Bloggers & Content Publishers with a Practical Way to Address FTC Guidelines within Social Media
NEW YORK – DigComm (The Digital Communications Group) has launched Cmp.ly (http://cmp.ly) a turnkey disclosure solution for content publishers who wish to disclose material connections between advertisers and endorsers in their digital posts. Cmp.ly was created in response to a continued push for transparency and honesty in blogging and within social media and digital communications. The Federal Trade Commission (FTC) recently issued revised Guides Concerning the Use of Endorsements and Testimon…
