Aligning Social Media Marketing with Legal and Regulatory Functions
Chicago--For many companies, establishing best practices, policies and protocols are lagging in the wake of the consumer controlled social web. The Word of Mouth Marketing Association, The Better Business Bureau and the National Advertising Review Council are presenting a three-part webinar series titled: “Compliant and Successful: Aligning Marketing and Legal Around Word of Mouth and Social Media.”
With an emphasis on building better legal frameworks, communication policy governance, regulatory guidance leadership, and good decision making in social marketing environments, experts from each of the three organizations will share insights into how to best manage, adapt to and meet the challenges of today’s ever shifting marketing landscape, said Paul M. Rand, WOMMA President and CEO, Zocalo Group. Rand will also moderate the series.
The sessions take place at 1 pm Central Time on July 29th, August 3 and August 5.
In the July 29 webinar “Understanding and Capitalizing on the Changing Marketing and Trust Landscape,” speakers Tony DiResta and Peter Marinello helps attendees understand the foundation of regulatory issues, learn how the FTC’s Guide on testimonials and endorsements affects their marketing efforts and how the WOMMA Ethics Code provides the framework in developing trust.
DiResta is the WOMMA general counsel and Partner at Manatt, Phelps & Phillips, LLP in Washington, DC. Marinello is vice president, CBBB Director, Electronic Retailing Self-Regulation Program.
The August 3, webinar “Striking the Balance Between Legal and Marketing: What You Need to Know to Exceed Expectations in this Evolving Landscape” focuses on what marketing and legal professionals need to know to operate in the new Web 2.0 world and how they can work together effectively. WOMMA’s DiResta co-presents on this topic with Pete Blackshaw, executive vice president of Digital Strategic Services at NM Incite, a Nielsen/McKinsey Company.
The August 5th session, “What is on the Horizon: Privacy, Regulated Industries, Marketing to Children and More,” covers how the future of privacy issues affects your marketing plans, how regulated industries are adapting to today’s marketing landscape and why marketing to children is a hot button issue and what changes are forthcoming in this area.
Speakers for this session include WOMMA’s DiResta as well as Wayne J. Keeley, vice president, CBBB Director, Children’s Advertising Review Unit.
To register for this three part webinar series, visit: http://wommabbb.eventbrite.com/
About the Word of Mouth Marketing Association
WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms including marketing techniques such as buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.
Chicago--For many companies, establishing best practices, policies and protocols are lagging in the wake of the consumer controlled social web. The Word of Mouth Marketing Association, The Better Business Bureau and the National Advertising Review Council are presenting a three-part webinar series titled: “Compliant and Successful: Aligning Marketing and Legal Around Word of Mouth and Social Media.”
With an emphasis on building better legal frameworks, communication policy governance, regulatory guidance leadership, and good decision making in social marketing environments, experts from each of the three organizations will share insights into how to best manage, adapt to and meet the challenges of today’s ever shifting marketing landscape, said Paul M. Rand, WOMMA President and CEO, Zocalo Group. Rand will also moderate the series.
The sessions take place at 1 pm Central Time on July 29th, August 3 and August 5.
In the July 29 webinar “Understanding and Capitalizing on the Changing Marketing and Trust Landscape,” speakers Tony DiResta and Peter Marinello helps attendees understand the foundation of regulatory issues, learn how the FTC’s Guide on testimonials and endorsements affects their marketing efforts and how the WOMMA Ethics Code provides the framework in developing trust.
DiResta is the WOMMA general counsel and Partner at Manatt, Phelps & Phillips, LLP in Washington, DC. Marinello is vice president, CBBB Director, Electronic Retailing Self-Regulation Program.
The August 3, webinar “Striking the Balance Between Legal and Marketing: What You Need to Know to Exceed Expectations in this Evolving Landscape” focuses on what marketing and legal professionals need to know to operate in the new Web 2.0 world and how they can work together effectively. WOMMA’s DiResta co-presents on this topic with Pete Blackshaw, executive vice president of Digital Strategic Services at NM Incite, a Nielsen/McKinsey Company.
The August 5th session, “What is on the Horizon: Privacy, Regulated Industries, Marketing to Children and More,” covers how the future of privacy issues affects your marketing plans, how regulated industries are adapting to today’s marketing landscape and why marketing to children is a hot button issue and what changes are forthcoming in this area.
Speakers for this session include WOMMA’s DiResta as well as Wayne J. Keeley, vice president, CBBB Director, Children’s Advertising Review Unit.
To register for this three part webinar series, visit: http://wommabbb.eventbrite.com/
About the Word of Mouth Marketing Association
WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms including marketing techniques such as buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.