Chicago—In a move to share word of mouth marketing expertise in the United States and United Kingdom, the Word of Mouth Marketing Association and the Word of Mouth Association UK have formalized their partnership. WOM UK has now become WOMMAUK and the two associations are working closely together to develop and raise the profile of the fast-evolving industry.
The associations have had an informal agreement since 2008 but have now decided to collaborate in a much closer way The agreement allows WOMMAUK and WOMMA members to share insights, ideas, research and case studies, and exchange speakers and experts for events and conferences. Additionally, the partnership helps investigate how WOM works in different cultures and countries by bringing members into a much wider international network.
And, in keeping with WOMMA’s push for better ethical practices among WOM marketers, this agreement helps create a consistent ethical platform for brands and practitioners while working in harmony with laws in different countries.
“We welcome the opportunity to share our expertise and knowledge with our colleagues across the pond in WOMMAUK and look forward to learning from their experience too,” said Paul M. Rand, president of WOMMA and president/CEO of the Zócalo Group. “For many WOMMA members who may not have much international WOM exposure, this agreement provides them with resources they may not be able to access or afford on their own,” Rand said.
“Word of mouth dissolves the boundaries between on and offline, local and global, like no other discipline, so for us a partnership with WOMMA was a no-brainer,” said Molly Flatt, WOM Evangelist at 1000heads and WOMMAUK president. “In such a quickly evolving industry, it’s essential that we share insights and essential that we present a united stance on ethics, best practice and measurement if word of mouth is to become central to businesses worldwide. We’re delighted to be working with such a strong and enthusiastic team at WOMMA and know that our members will benefit from the partnership enormously.”
About WOMMAUK
WOMMA UK is the independent nonprofit organization dedicated to developing ethical, innovative and effective word of mouth marketing, on and offline. For more information visit http://womuk.net/about/
About the Word of Mouth Marketing Association
WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms including marketing techniques such as buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.
Founded in 2004, WOMMA has approximately 300 member companies. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
The associations have had an informal agreement since 2008 but have now decided to collaborate in a much closer way The agreement allows WOMMAUK and WOMMA members to share insights, ideas, research and case studies, and exchange speakers and experts for events and conferences. Additionally, the partnership helps investigate how WOM works in different cultures and countries by bringing members into a much wider international network.
And, in keeping with WOMMA’s push for better ethical practices among WOM marketers, this agreement helps create a consistent ethical platform for brands and practitioners while working in harmony with laws in different countries.
“We welcome the opportunity to share our expertise and knowledge with our colleagues across the pond in WOMMAUK and look forward to learning from their experience too,” said Paul M. Rand, president of WOMMA and president/CEO of the Zócalo Group. “For many WOMMA members who may not have much international WOM exposure, this agreement provides them with resources they may not be able to access or afford on their own,” Rand said.
“Word of mouth dissolves the boundaries between on and offline, local and global, like no other discipline, so for us a partnership with WOMMA was a no-brainer,” said Molly Flatt, WOM Evangelist at 1000heads and WOMMAUK president. “In such a quickly evolving industry, it’s essential that we share insights and essential that we present a united stance on ethics, best practice and measurement if word of mouth is to become central to businesses worldwide. We’re delighted to be working with such a strong and enthusiastic team at WOMMA and know that our members will benefit from the partnership enormously.”
About WOMMAUK
WOMMA UK is the independent nonprofit organization dedicated to developing ethical, innovative and effective word of mouth marketing, on and offline. For more information visit http://womuk.net/about/
About the Word of Mouth Marketing Association
WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms including marketing techniques such as buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.
Founded in 2004, WOMMA has approximately 300 member companies. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.