ATLANTA- The wait to find your doppelganger, stunt double or dead ringer is finally over. Coke Zero®, the only soft drink with REAL Coca-Cola taste and zero calories, is connecting Facebook® users with their look-alikes from all around the world.
The Coke Zero Facial Profiler is a one-of-a-kind application that leverages the face-detection industry’s most advanced technology to provide users a unique opportunity to perform facial recognition searches for free via Facebook Platform.
With the Coke Zero Facial Profiler, it’s possible for people to view their matches and connect to them through the application.
“Social media is connecting people all over the world, and this is the next level of connection,” said Linda Cronin, Director, Media and Interactive Communications, Coca-Cola North America. “When we started playing with the idea that Coke Zero is the mirror image of Coca-Cola, we thought how great it would be to bring that concept to life in the real world. The result is the Facial Profiler.”
The initial Facial Profiler development phase involved the creation of a “face database,” and in just two months, more than 110,000 people have uploaded photos. Now, those users can find out who in the world may share their likeness.
People can continue to submit photos via Facebook Connect to the Facial Profiler database on www.cocacolazero.com using a webcam or desktop upload. Matches are usually made the very same day, perhaps connecting users with someone next door or halfway around the world. Along with the ability to quickly identify matches, Coke Zero also has added a ratings feature that allows any user to view a selection of matches and rate them based on their accuracy.
“This application can serve a useful, practical purpose for some users,” said Cronin. “Who knows? By linking people to their long-lost twins, Facial Profiler might actually make it possible to be two places at once.”
More information on Facial Profiler can be found at www.cocacolazero.com, or the application on Facebook at http://apps.facebook.com/facialprofiler/.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.
Facebook® is a registered trademark of Facebook Inc.
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Contacts:
Susan Stribling
Coca-Cola North America
404-676-4120
sstribling@na.ko.com
Jodi Petrich
Fast Horse
612-281-9532
jodip@fasthorseinc.com
The Coke Zero Facial Profiler is a one-of-a-kind application that leverages the face-detection industry’s most advanced technology to provide users a unique opportunity to perform facial recognition searches for free via Facebook Platform.
With the Coke Zero Facial Profiler, it’s possible for people to view their matches and connect to them through the application.
“Social media is connecting people all over the world, and this is the next level of connection,” said Linda Cronin, Director, Media and Interactive Communications, Coca-Cola North America. “When we started playing with the idea that Coke Zero is the mirror image of Coca-Cola, we thought how great it would be to bring that concept to life in the real world. The result is the Facial Profiler.”
The initial Facial Profiler development phase involved the creation of a “face database,” and in just two months, more than 110,000 people have uploaded photos. Now, those users can find out who in the world may share their likeness.
People can continue to submit photos via Facebook Connect to the Facial Profiler database on www.cocacolazero.com using a webcam or desktop upload. Matches are usually made the very same day, perhaps connecting users with someone next door or halfway around the world. Along with the ability to quickly identify matches, Coke Zero also has added a ratings feature that allows any user to view a selection of matches and rate them based on their accuracy.
“This application can serve a useful, practical purpose for some users,” said Cronin. “Who knows? By linking people to their long-lost twins, Facial Profiler might actually make it possible to be two places at once.”
More information on Facial Profiler can be found at www.cocacolazero.com, or the application on Facebook at http://apps.facebook.com/facialprofiler/.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.
Facebook® is a registered trademark of Facebook Inc.
###
Contacts:
Susan Stribling
Coca-Cola North America
404-676-4120
sstribling@na.ko.com
Jodi Petrich
Fast Horse
612-281-9532
jodip@fasthorseinc.com