Kenny Chesney and Costa Sunglasses Expand Partnership, New Limited Edition Styles Again Benefit CCA

Costa Also Announces Title Sponsorship of NoShoesRadio.com

Kenny Chesney continues his partnership with Costa Sunglasses with the design of five new Limited Edition styles.
Kenny Chesney continues his partnership with Costa Sunglasses with the design of five new Limited Edition styles.
  • Kenny Chesney continues his partnership with Costa Sunglasses with the design of five new Limited Edition styles.
    Kenny Chesney continues his partnership with Costa Sunglasses with the design of five new Limited Edition styles.
    Kenny Chesney continues his partnership with Costa Sunglasses with the design of five new Limited Edition styles.
    Kenny Chesney continues his partnership with Costa Sunglasses with the design of five new Limited Edition styles.
  • Sales of the new Kenny Chesney Limited Edition Costa Sunglasses will again benefit the Coastal Conservation Association. The Caballito style in blue with gray 580P lenses shown here.
    Sales of the new Kenny Chesney Limited Edition Costa Sunglasses will again benefit the Coastal Conservation Association. The Caballito style in blue with gray 580P lenses shown here.
    Sales of the new Kenny Chesney Limited Edition Costa Sunglasses will again benefit the Coastal Conservation Association. The Caballito style in blue with gray 580P lenses shown here.
    Sales of the new Kenny Chesney Limited Edition Costa Sunglasses will again benefit the Coastal Conservation Association. The Caballito style in blue with gray 580P lenses shown here.
  • Kenny Chesney's new Costa Switchfoot style starts at $129 and benefits the Coastal Conservation Association.
    Kenny Chesney's new Costa Switchfoot style starts at $129 and benefits the Coastal Conservation Association.
    Kenny Chesney's new Costa Switchfoot style starts at $129 and benefits the Coastal Conservation Association.
    Kenny Chesney's new Costa Switchfoot style starts at $129 and benefits the Coastal Conservation Association.
  • Kenny Chesney's new Limited Edition Costa style Caballito shown in black with blue mirror lenses starts at $129 and benefits the Coastal Conservation Association.
    Kenny Chesney's new Limited Edition Costa style Caballito shown in black with blue mirror lenses starts at $129 and benefits the Coastal Conservation Association.
    Kenny Chesney's new Limited Edition Costa style Caballito shown in black with blue mirror lenses starts at $129 and benefits the Coastal Conservation Association.
    Kenny Chesney's new Limited Edition Costa style Caballito shown in black with blue mirror lenses starts at $129 and benefits the Coastal Conservation Association.
  • Kenny Chesney's new Limited Edition Costa sunglasses include the Hammock style for women.
    Kenny Chesney's new Limited Edition Costa sunglasses include the Hammock style for women.
    Kenny Chesney's new Limited Edition Costa sunglasses include the Hammock style for women.
    Kenny Chesney's new Limited Edition Costa sunglasses include the Hammock style for women.
  • The popular Hammerhead style is one of Kenny Chesney's five new Limited Edition Costa Sunglasses in 2012.
    The popular Hammerhead style is one of Kenny Chesney's five new Limited Edition Costa Sunglasses in 2012.
    The popular Hammerhead style is one of Kenny Chesney's five new Limited Edition Costa Sunglasses in 2012.
    The popular Hammerhead style is one of Kenny Chesney's five new Limited Edition Costa Sunglasses in 2012.
Daytona Beach, Fla. – May 21, 2012 – Music superstar Kenny Chesney announced he’s expanding his partnership with Costa with five new limited edition sunglasses, with a portion of the proceeds continuing to benefit Coastal Conservation Association (CCA). The partnership, which debuted in 2011 on Chesney’s “Goin’ Coastal” concert tour, has raised more than $50,000 for CCA to date.

The five new Kenny Chesney Costa styles include Hammerhead, Caballito, Switchfoot, Hammock and Maya, and will retail from $129 to $199. Each style will feature Kenny Chesney’s signature and his palm tree logo inside the frame, and will come in a variety of unique color combinations, including tortoise/light green, black/white and clear/light blue.

The sunglasses will be available for purchase at authorized Costa retail outlets and online at www.costadelmar.com/kenny in late May.

Five percent of the sales from this year’s limited edition sunglasses will benefit CCA’s ongoing marine conservation efforts. In addition to CCA’s long history of advocating for the conservation of coastal marine resources, the grassroots organization has helped fund habitat restoration initiatives throughout the Gulf of Mexico and south Atlantic, including a $500,000 project for Independence Island in Louisiana. The group also secured more than $400,000 in Texas reefing projects, reef creation in Alabama’s Bon Secour Bay, and oyster restoration efforts in Florida, Georgia, South Carolina, North Carolina and Maryland.

“The partnership with Costa Sunglasses and the Coastal Conservation Association is a natural extension of who I am and what I believe in,” said Chesney. “We live the coastal lifestyle – it’s part of who we are. It’s up to us to help protect and preserve the oceans and beaches for future generations.”

“Support from a superstar like Kenny Chesney and a visionary corporation like Costa does so much to focus attention on important ocean conservation issues,” said Pat Murray, president of CCA. “The funds raised through the Limited Edition Kenny Chesney Costa Sunglasses will go to help programs such as marine habitat creation and youth outreach, ensuring a brighter future for our shared marine resources.”

Costa also announced its title sponsorship of Chesney’s online radio station, No Shoes Radio (www.noshoesradio.com). The free station offers listeners a glimpse into Chesney’s personal music playlist, with songs from artists ranging from the Red Hot Chili Peppers to George Jones to Police. No Shoes Radio will broadcast live from various Costa retail outlets throughout Chesney’s “Brothers of the Sun” summer concert tour with musical artist Tim McGraw.

“We're excited to continue our relationship with Kenny in 2012.  I think his fans will love the new styles and new colors we've created for this year's line,” said Al Perkinson, vice president of marketing for Costa Sunglasses. “Not only will fans love how they look, they'll also love how they feel, because by buying Kenny Costas they are helping to protect the coast lines we all love so much.”
Chesney kicks off his Brothers of the Sun tour 2012 presented by Corona Light in Tampa, Fla. on Sat., June 2. For more information, visit www.kennychesney.com.

About Kenny Chesney
Kenny Chesney—who has sold over 30 million albums to date and is a four-time Country Music Association and four-in-a-row-Academy of Country Music Entertainer of the Year recipient—had another landmark year in 2011 and 2012 looks to be even better for the superstar, who stands as the only artist in any genre to sell 1 million concert tickets for eight consecutive summers. Kenny will release Welcome To The Fishbowl, his 13th studio album on June 19 and is the follow up to the critically acclaimed Hemingway's Whiskey, which become Chesney's sixth album to debut at Number One on the Billboard 200 chart, and yielded the # 1 singles, "The Boys of Fall,""Somewhere With You,”“Live A Little” and most recently “Reality” which became his 23rd # 1 single.

The Top 5 hit “You & Tequila” with Grace Potter was nominated for a Grammy and won a CMA Award and is nominated for 2 CMT Awards.  The ‘Brothers of the Sun’ Tour with Tim McGraw kicks off June 2 in Tampa, Fla. and will play more than 20 stadiums across the country.

About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability.  Still handcrafted today in Florida, Costa creates the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing.  Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.  Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Twitter @CostaSunglasses, or on The Watery Rave blog.