However, if a business is to pay out a large amount of money for a web design company to create a fully functional website, it seems only fair that they should understand what they are putting their money forward for.
The Creare Group are a UK based website design and online marketing company that provide a variety of website solutions to their customers. This includes bespoke designs and ecommerce web design so that businesses can sell online.
They also offer all of their customers Search Engine Optimisation- SEO packages to ensure that businesses have continuous success in search engines such as, Google, MSN and Yahoo.
It is important that The Creare Group understand exactly what their customers want to achieve from their website, for this reason the first step in the design process is to take a look at the brief.
Taking into consideration the brief and the unique selling points of the business, the designer can then create the homepage. The homepage is the initial idea that is shown to the customer and from there development can begin.
Many companies already have a logo, changing it could cost a significant amount of time and money, for this reason the designers at The Creare Group can incorporate a current logo into the new website design, basing the colour scheme around a companies corporate identity.
Whatever stage a businesses site is at the customer can be sure that the designer will converse with them throughout to ensure that they are happy during the process.
Before the development begins the designer will contact the customer and explain that they are to look after the site from that point. They will then make the site fully functional, adding in flash, photographs and links.
All the work that is completed during the development stage is done to make sure that the site is user friendly for the customer, so that the products and services provided by the business are clearly visible.
The next stage that the website then goes through is the optimisation. Keywords are added within the sites text, they can then be recognised by the search engines in turn making it visible to the customers.
The Creare Group make sure that all of their sites are W3C compliant, this helps towards making sure that the site is valid and compatible with all browsers.
The site can then be checked by the customer to make sure it reaches their expectations and is designed to meet their companies standards and needs.
The Creare Group also offers SEO packages to all of their customers at varying costs. Online marketing is extremely important to the success of a business online. Just one of the techniques that is used is associating searchable keywords with the business and linking them back to their site. This could potentially boost the rankings in the search engines positioning them where customers are most likely to click.
“We ensure that our customers are provided with a service that is worthy of the fee that they pay. At The Creare Group we aim to create products and offer services that will produce a significant return of investment for a business.” Mike McKinlay, MD.
For any business that wants to get started online, they can be sure that The Creare Group can offer a variety of services unique to their needs.
