Figures like these are vital for companies, especially in the current economic climate as the amount of business generated from listing in the top three pages can help a business succeed against fierce competition.
Like many aspects of life, people often look for a short cut and this is very much the case for Search Engine Optimisation. Many companies have reached top spots through dishonest and unnatural link building over a short period of time. The trade now recognise this as Black Hat SEO.
There are web design and search engine optimisation consultant firms that understand how vital it is to avoid using black hat SEO techniques within a web design campaign.
The techniques that The Creare Group practice ensures that all of the sites that they develop follow White Hat SEO techniques the legitimate and natural building of links.
The importance of avoiding Black Hat techniques ensures that major search engines such as Google, reward a web site accordingly and recognise the hard work and continuous dedication that is put into a site.
The Creare Group begin their White Hat SEO campaign within the development of a website design. They incorporate desired phrases that are best suited to the company and have been agreed with the customer.
Offering national and regional phrases, The Creare Group are confident in their techniques that they will have phrases ranking highly in all the major search engines including Google, Yahoo and MSN.
The Creare Group continuously review the performance of their own and their customers sites to ensure that their listings remain the higher positions. They have proved that following the rules of White Hat SEO get a site listing and maintains that position.
“We have never practised the techniques of Black Hat SEO and will never proceed to do so. We know the detrimental effects these techniques have on a site and have proved in our own listing how much success that hard work and dedication can give to a business.” Mike McKinlay M.D
Currently page one for both competitive phrases ‘web design’ and ‘search engine optimisation’ The Creare Group are prime examples of their own techniques and for their own customers.
