Mandy Vavrinak, owner of Tulsa-based marketing, advertising and PR firm Crossroads Communications, LLC joins Oklahoma statewide business newspaper The Journal Record's online contributors. The Journal Record's website hosts several popular topical blogs including insights into the commercial real estate market, court/legal proceedings and technology/social media issues. Vavrinak will anchor the newly-launched PR blog, dubbed "Public Relations > Beyond The Press Release" and will focus on the reality of good public relations. "I want to share solid how-to info for businesses as well as stories from the trenches, good examples and bad examples, and also be a resource for PR information," Vavrinak said. The PR blog will feature contributions from other area PR pros as well, including Kristen Turley, an active member of the Public Relations Society of America (PRSA). New posts will be appearing weekly, and comments are encouraged.
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