“Backbone’s experience in the natural food marketplace and their well-established media relationships align perfectly with our vision for Crystal River Meats,” states CEO and president Tai Jacober. “The production of source-verified, natural beef requires 100 percent accountability from pasture to plate and that’s not always an easy story to tell. The crew at Backbone are longtime friends and customers. That made them a clear choice to help us raise consumer awareness about the benefits of our products and the stark contrast between what we provide versus mainstream meat processing.”
“Films like ‘Food Inc.’ and recent stories about ‘pink slime’ have many people thinking critically about the source of their food,” comments Backbone partner, Nate Simmons. “More and more consumers are finding value in an artisanal approach to raising and processing livestock. At Backbone we know the ranches and pristine mountain landscapes sustaining Crystal River Meats’ herds and we believe educated consumers will place a premium on these products.”
Advocating a local and sustainable ranching model since 1999, Crystal River Meats’ goal is to champion the emerging consumer trends showing steady increases in demand for local grass-fed and natural alternatives to commodity beef, lamb, pork and chicken.
Crystal River Meats beef is USDA-certified natural and antibiotic, hormone and GMO free. 100 percent grass-fed and finished, CRM’s cattle are raised exclusively on open pasture and locally harvested hay. And similar to the winemaking concept of terroir, which states that the land itself imparts qualities unique to the region, all pastures are not created equal. The grasses native to the alpine valleys between Aspen and Glenwood Springs are exceptionally high in sugar and nutrient content, resulting in sublime steaks, roasts and burgers, designating the Roaring Fork Valley as “the Napa Valley of beef.”
All Crystal River Meats beef is dry aged for a minimum of 15-21 days, because just as the best wines get better with time, dry aging enhances tenderness and produces superior flavor. It also promotes the production of Omega 3’s and 6’s, the health benefits of which are well documented. Dry aging also produces substantial amounts of glutamate, an amino acid responsible for the rich and layered flavors simply not present in most commercial beef.
Crystal River meat can be found in Vitamin Cottage Natural Foods Grocers in Boulder, Denver and across the region and in an increasing number of Colorado Whole Foods Market stores. They’ll also attend farmer’s markets in Aspen, Vail, Basalt, Glenwood and Newcastle throughout the summer. CRM products can also be found in over forty regional restaurants, including all of Aspen SkiCo’s food and beverage outlets. In addition, Crystal River Meat products can be shipped anywhere in the continental US via their website and retail store in Carbondale.
About Crystal River Meats
Crystal River Meats began as a family farm in Carbondale, Colorado, just 30 miles from Aspen. Owned by the Jacober brothers, Tai, Forest and Rio along with their father Jock, CRM has since expanded to include a retail storefront in historic downtown Carbondale and an ownership stake in Fatbelly Burgers, a Carbondale-based premium burger stand. The largest provider of grass-finished cattle and lamb in the Roaring Fork Valley, CRM also raises hogs and poultry, making each available via retail, wholesale and online channels. Crystal River Meats cattle are 100 percent grass-fed and finished in addition to being antibiotic, hormone and GMO-free and USDA-certified natural. For more information, please visit CrystalRiverMeats.com.
Backbone Media specializes in the active lifestyle marketplace. Offering integrated media buying and planning, public relations and social media services, Backbone represents over 35 category-leading brands from its offices in Carbondale, Colorado and Jackson, Wyoming.