05.14.2009 – Led by Dr. David Wright, an East Asian Scholar, students from The University of Calgary in Canada will soon conclude a month of cultural exchange and study in the seaside town of Shantou in China's Guangdong Province. Their last days in a clasroom be spent visiting with American Film directors touring China with the American Film Institute and visiting with journalism and social media experts living and working in Asia.
David Ketchum, President of the Asian Digital Marketing Association, Lonnie Hodge of CFM, Pulitzer Prize winning broadcast journalist Peter Arnett and former CBS Executive VP of news and Columbia Journalism school professor, now at Shantou, are a few of the luminaries who will give the visiting Canadians a look at media landscapes in both China and the rest of the world.
Lonnie, 30 year veteran of social media, will lecture on "The Power of the Digital Word" and speak to the similarities and differences between eastern and western uses of the internet. Too, Hodge will look at authenticity and authority in social communication and explore the ideal of conversational marketing and why people, companies and celebrities are slow to adopt two-way communication.
Students in History, Political Science, Engineering, Journalism, Education, Human Ecology, Communications and International Relations will participate in one of the most exciting exchange programs offered in mainland China.
Funded in part by the school's benefactor, and China's richest resident, Li Kai Shing and his foundation as well as the US Embassy in China, students are able to study alongside the best and brightest in China while getting a native and expatriate view of the ever-changing social, environmental aspects of industrial China.
Lectures, films and seminars continue throughout Friday during Calagary's second visit to the Middle Kingdom. Hodge's lecture on New Media will include online visits to CSR initiatives by CFM such as the Disaster Relief Shelters Foundation, The Library Project, The digital Intern Program and other charitable projects as part of what Hodge calls the responsibility to positively harness New Media while listening to global calls for compassion.
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