"We R vry Xcited 4 social media day," said @George_Affleck, President & CEO of Curve Communications Ltd. "AFAIK no 1 has evr done this b4. IMHO, this will b OOS. L8R.”
In addition to ensuring verbal communications adhere to Twitter’s cap of 140 characters or less, @CurveComms will use hashtags to categorize all email correspondence, and foam fingers to denote a “Like” status for any ideas or behavior in the office are mandatory. The firm’s office also faces a dramatic change: handmade paper wreaths with intertwining links of paper will drape around desks to honour LinkedIn. Similarly, interesting articles placed at random points along the office floor will remind staff of the importance of StumbleUpon, although staff have been warned that too much stumbling will result in getting Pinged. Affleck is serious about the implementation of these rules: should anyone break them, they will be forced to put a loonie in the loonie bin (for those in the USA, a loonie is common vernacular for a Canadian one dollar coin).
The team plans to end their celebrations on June 30 at an aptly named restaurant, Hub, one block away. It is at Hub where Curve will discuss their future steps for protest and prepare to celebrate one of the most important day’s in the country: Canada Day, July 1.
If Curve’s efforts to enact Social Media Day are successful, the communications company will implement these changes on a full-time basis. “We have embraced social media as an essential part of the 21st century marketing strategy,” explained Affleck. “This is just the next stage in our staff fully connecting with the online community. We will continue to abide by these office rules while pressuring the government to recognize this uplifting and inspiring day. TTYL.”
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