(Washington, D.C.) The secret is out. Men and women are no longer sneaking into their dermatologist, paying cash and hiding their Botox bills from each other. This holiday, power couples inside the Beltway are coming in together for “couples cosmetic procedures”. Together they’re saying “Bah Humbug” to signs of aging!
“For years, females have often come in on the sly for their Botox or Restylane,” says renown D.C. dermatologist Dale H. Isaacson, M.D. (www.dcdermdocs.com) “Now our patient roster includes more couples than ever before because men want to look great too. We make a date night out of it and give them a couples’ discount for coming in together.”
Psychological Reasons:
A recent study found since 2000, a 69% increase for women and an astonishing 91% increase among men undergoing non -surgical facial procedures. Psychologists attribute the couple’s cosmetic procedure craze to the “social matching theory”. People are more attracted to and want to be with others who have similar characteristics and levels of attractiveness as themselves.
“If their partner looks great, they want to look great too,” says Dr. Isaacson. “They see the psychological and physical benefits experienced by their partner and they don’t want to be left behind or stand out in the family photo album.”
Male Cosmetics:
The new trend for men to put their best face forward is clearly seen at the cosmetic counter. Recently, Givenchy, Clinique, and Jean Paul Gaultier released a line of male cosmetics including concealer, face powder and eye brow gel. Walk into mega stores like Macy’s or Sephora and you’ll see a whole line of men products like bronzers and face masks. Clarin’s Self Tan Gel for Men amps up skin color while evening out skin tone.
Men’s skin is less sensitive than women’s but the daily stress of life robs male skin of vital energy and youth. Fatigue, lack of sleep, weather conditions, shaving and smoking all attribute to male skin problems.
The most popular cosmetic procedures for couples include Botox and laser hair removal. But other procedures are on the rise including the“30 minute injectable face lift “.Doctors gently use needles to smooth out wrinkles and ad volume to folds around the eyes, nose and mouth.
“ Couples in D.C. lead extremely busy lives, “ says Dr. Isaacson. “They want to come in here on their lunch break or right after work, get a quick fix up and leave looking great with no down time and no pain. When they come in together, they both feel great about themselves and each other. It’s a great boost for any relationship.”
Couples Skin Cancer Exams:
**It’s not only about beauty, but also about health. The doctors also train couples to perform skin cancer exams. A new study out shows two are better than one when examining for melanomas and spotting them at the earliest, most treatable stages.
“ People trained to perform skin self exams with a live in partner are less likely to die from skin cancer.”, says Isaacson. “Just one more reason to visit your dermatologist with your partner.”***
Drs.Dale Isaacson, M.D. and Marilyn Berzin, M.D. are both board certified doctors of dermatology trained at George Washington University, practicing in downtown Washington D.C. They have been honored as two of the most distinguished physicians in their field by Washingtonian Magazine every year since 1990. They specialize in both traditional and cosmetic dermatology. For more information , please visit www.dcdermdocs.com
****Media please call Marc Silverstein (410) 963-2345 marc@onthemarcmedia.com. Doctors can demonstrate techniques on couples for print or on camera .
Possible Story Angles:
- Couples coming in for cosmetic procedures
- Doctors train couples to give skin cancer exams
- Rise in Men’s Grooming - cosmetic procedures and make up
- Gift Cards for Cosmetic procedures - for the person who has everything
- Holiday gift of cosmetic procedures - skip the lines at the mall, take off lines from their faces
- 30 Minute Injectable face lift
Other Popular Cosmetic Procedures:
- Aesthera - revolutionary technology to vacuum away acne
- Sculptra - Naturally stimulates collagen to add fullness and reduce fine lines and wrinkles
- Thermage- uses radio frequencies to tighten skin and naturally stimulate collagen production. Used as non surgical face lift and tummy tuck. Also used to tighten flab on stomach, thighs, breasts, arms and buttocks.
“For years, females have often come in on the sly for their Botox or Restylane,” says renown D.C. dermatologist Dale H. Isaacson, M.D. (www.dcdermdocs.com) “Now our patient roster includes more couples than ever before because men want to look great too. We make a date night out of it and give them a couples’ discount for coming in together.”
Psychological Reasons:
A recent study found since 2000, a 69% increase for women and an astonishing 91% increase among men undergoing non -surgical facial procedures. Psychologists attribute the couple’s cosmetic procedure craze to the “social matching theory”. People are more attracted to and want to be with others who have similar characteristics and levels of attractiveness as themselves.
“If their partner looks great, they want to look great too,” says Dr. Isaacson. “They see the psychological and physical benefits experienced by their partner and they don’t want to be left behind or stand out in the family photo album.”
Male Cosmetics:
The new trend for men to put their best face forward is clearly seen at the cosmetic counter. Recently, Givenchy, Clinique, and Jean Paul Gaultier released a line of male cosmetics including concealer, face powder and eye brow gel. Walk into mega stores like Macy’s or Sephora and you’ll see a whole line of men products like bronzers and face masks. Clarin’s Self Tan Gel for Men amps up skin color while evening out skin tone.
Men’s skin is less sensitive than women’s but the daily stress of life robs male skin of vital energy and youth. Fatigue, lack of sleep, weather conditions, shaving and smoking all attribute to male skin problems.
The most popular cosmetic procedures for couples include Botox and laser hair removal. But other procedures are on the rise including the“30 minute injectable face lift “.Doctors gently use needles to smooth out wrinkles and ad volume to folds around the eyes, nose and mouth.
“ Couples in D.C. lead extremely busy lives, “ says Dr. Isaacson. “They want to come in here on their lunch break or right after work, get a quick fix up and leave looking great with no down time and no pain. When they come in together, they both feel great about themselves and each other. It’s a great boost for any relationship.”
Couples Skin Cancer Exams:
**It’s not only about beauty, but also about health. The doctors also train couples to perform skin cancer exams. A new study out shows two are better than one when examining for melanomas and spotting them at the earliest, most treatable stages.
“ People trained to perform skin self exams with a live in partner are less likely to die from skin cancer.”, says Isaacson. “Just one more reason to visit your dermatologist with your partner.”***
Drs.Dale Isaacson, M.D. and Marilyn Berzin, M.D. are both board certified doctors of dermatology trained at George Washington University, practicing in downtown Washington D.C. They have been honored as two of the most distinguished physicians in their field by Washingtonian Magazine every year since 1990. They specialize in both traditional and cosmetic dermatology. For more information , please visit www.dcdermdocs.com
****Media please call Marc Silverstein (410) 963-2345 marc@onthemarcmedia.com. Doctors can demonstrate techniques on couples for print or on camera .
Possible Story Angles:
- Couples coming in for cosmetic procedures
- Doctors train couples to give skin cancer exams
- Rise in Men’s Grooming - cosmetic procedures and make up
- Gift Cards for Cosmetic procedures - for the person who has everything
- Holiday gift of cosmetic procedures - skip the lines at the mall, take off lines from their faces
- 30 Minute Injectable face lift
Other Popular Cosmetic Procedures:
- Aesthera - revolutionary technology to vacuum away acne
- Sculptra - Naturally stimulates collagen to add fullness and reduce fine lines and wrinkles
- Thermage- uses radio frequencies to tighten skin and naturally stimulate collagen production. Used as non surgical face lift and tummy tuck. Also used to tighten flab on stomach, thighs, breasts, arms and buttocks.