NEW YORK (Apr. 22, 2009) - "For emerging designers, the transition from school to work is difficult, to put it mildly. The first thing you learn is that there is more to learn. A lot more,” says Lynda Decker, president of New York City based Decker Design, whose firm has developed the first in a series of presentations for young designers published by AIGA, the professional association for design: "After School Special: Advice for emerging designers." The web-based presentation outlines 11 things new designers need to consider as they begin to navigate and use their skills in the “real world.” View presentation.
Decker worked with AIGA executive director Ric Grefé on the idea, which originally was designed as a book. Impressed by the work and wanting to make it available to as many people as possible, he asked if it could be converted to the web.
“The transition between school and work for designers is such a crucial period in developing a designer''s future. Yet, there are few sources of support and mentoring. In seeking to fill this void, we turned to a professional who has learned the lessons of becoming a respected designer and an empathetic, clear-minded mentor, Lynda Decker. The advice for emerging designers presentation is an accessible, evergreen tool that will be helpful to graduating design students and new agency employees alike,” said Grefé.
AIGA, the professional association for design, is a global design network headquartered in New York City, with chapters nationwide and in China. Its mission is to stimulate thinking about design, demonstrate the value of design and empower the success of designers at each stage of their career. Decker is an active member of the organization and a past vice-president of the New York chapter.
Decker Design is a leading visual communications design firm serving innovative companies around the globe. Since 1996, Decker’s web and print designs along with its brand identities have influenced and inspired client audiences for industries such as energy, banking, healthcare, legal, creative, and more. For more information visit deckerdesign.com.
Decker worked with AIGA executive director Ric Grefé on the idea, which originally was designed as a book. Impressed by the work and wanting to make it available to as many people as possible, he asked if it could be converted to the web.
“The transition between school and work for designers is such a crucial period in developing a designer''s future. Yet, there are few sources of support and mentoring. In seeking to fill this void, we turned to a professional who has learned the lessons of becoming a respected designer and an empathetic, clear-minded mentor, Lynda Decker. The advice for emerging designers presentation is an accessible, evergreen tool that will be helpful to graduating design students and new agency employees alike,” said Grefé.
AIGA, the professional association for design, is a global design network headquartered in New York City, with chapters nationwide and in China. Its mission is to stimulate thinking about design, demonstrate the value of design and empower the success of designers at each stage of their career. Decker is an active member of the organization and a past vice-president of the New York chapter.
Decker Design is a leading visual communications design firm serving innovative companies around the globe. Since 1996, Decker’s web and print designs along with its brand identities have influenced and inspired client audiences for industries such as energy, banking, healthcare, legal, creative, and more. For more information visit deckerdesign.com.