DEIRDRE BREAKENRIDGE JOINS ALL-STAR PR 2.0 PANEL AT THE INBOUND MARKETING SUMMIT
Panelists Discuss the Value of the PR 2.0 News Release at #IMS09
10.02.2009 – On October 7th, at 11:35am, Deirdre Breakenridge, four-time author and president of PFS Marketwyse, will speak on a panel with PR executives and authors at the 2009 Inbound Marketing Summit, hosted by Chris Brogan, President, and Justin Levy General Manager, New Marketing Labs, taking place at Gillette Stadium in Boston, MA.
“Communications professionals are quickly realizing the added benefits of news releases with Web 2.0 capabilities, ” said Breakenridge. "The changes that we experience today allow a business to tell a more meaningful story and reach the public more effectively. Organizations can share their news releases directly with customers, an approach that wasn’t available with the traditional news release,” she further stated.
The Inbound Marketing Summit is where the online marketing community gathers to discuss today's marketing and business communications challenges. The event features some of the brightest minds in the industry, including world-renowned authors and practitioners, as well as leaders from some of the most innovative and technologically savvy companies. This fast-paced and information-packed event is an excellent means to benchmark your existing business communications strategies and learn new techniques to reach and engage your audience.
Other panelists include Melanie Stachowiak, Senior Account Executive, Marketwire; Paul Roetzer, Founder & President, PR 20/20; David Weiner, Emerging Media Specialist & Sr. Account Supervisor, PR Newswire; Jason Kintzler, Founder, PitchEngine; and David Meerman Scott, author, World Wide Rave and The New Rules of Marketing and PR.
For more information on this event, visit:
http://city.inboundmarketingsummit.com/boston/index.html
To register for the Boston Inbound Marketing Summit, visit
http://city.inboundmarketingsummit.com/boston/Register.html
About Deirdre Breakenridge
Deirdre Breakenridge is President of PFS Marketwyse, a marketing communications agency in the New York City Metro Area. Breakenridge blogs at PR 2.0 Strategies and is also a frequent contributor to PR industry publications. Putting the Public Back in Public Relations is the fourth book that Breakenridge has authored. Her previous works, PR 2.0: New Media, New Tools, New Audiences, also published by FT Press, was released in 2008. Breakenridge’s earlier books, The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy, were published by Prentice Hall, in February 2003 and May of 2001, respectively.
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- #IMS09 PR 2.0 Panel on 10/7 w/ @dbreakenridge @melaniestack @paulroetzer @davidweiner @jasonkintzler & @dmscott
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