Tech Pad Productions

Social Media Release

DELICIOUSLY EVIL iPHONE APP iMEvil GETS “MINION” MAKEOVER

TechPad Productions Partners with Codemasters to Create Exclusive iPhone Expansion Pack Based on Popular Video Game Overlord II

11.04.2009 – (Phoenix, AZ) – November 4, 2009 – TechPad Productions, a premier mobile applications and online publication publisher, today announced that an expansion pack based on the video game Overlord II is now available for iMEvil for iPhone™ and iPod® Touch on the Apple iTunes App Store. TechPad Productions worked closely with the team at Codemasters, publisher of Overlord II, to create the expansion pack, which is exclusive to iPhone. The pack is an optional free update for those who already have the iMEvil application on their devices.

With the update, users will be able to summon the Minions’ cackles and deliciously evil lines at the click of a button. Presented with a shiny new dock icon branded with Overlord II graphics when iMEvil is launched, users will have access to 36 new evil sound files from the game’s original recordings. Some of these include: blood-curdling screams, “For You,” “Be Evil Today,” “For the Overlord,” “Flying Mutton,” “Poor Me” and many more. Two full songs – “Ring around the Rosie” and “Soldiers” – also can be summoned to play using the app’s beautiful buttons created from original art assets. Gnarl will even make a few appearances to worship users!

“Codemasters is always looking for cutting-edge ways to get our games in front of new audiences,” said Mark Turosz, marketing manager, Codemasters. “TechPad Productions presented us with a perfect solution when an Overlord II expansion pack for iMEvil was suggested. So we collaborated to get it ready just in time for Halloween…the best time of year for evil sounds to be shared!”

"iMEvil's Overlord II pack is truly Evil Perfected,” said Ben Fisher, co-founder, TechPad Productions. “Working with Codemasters was a rewarding experience as we were able to create a free expansion pack that will be gobbled up by both Overlord and iMEvil fans alike. As the Minion's would say, ‘we’re here!’"

Also as part of this update, iMEvil now takes full advantage of the iPhone's 3.0 OS with the addition of in-application email. Users can now send feedback about the app without leaving the app itself.

Cost per download of iMEvil is $1.99 from the iTunes App Store (http://imevil.techpadproductions.com), while the Overlord II update is free of charge. For more information on the Overlord II expansion pack, or iMEvil for iPhone, please visit www.evilperfected.com.

About iMEvil
iMEvil is soundboard application featuring the professional voice talent of David Sobolov, a voice actor known for his work in over 40 video games, including many villainous characters. Sobolov has played roles in, among others: Halo Wars, Call of Duty 1 and 4, Red Alert 3, Transformers, Unreal Tournament 3, Chronicles of Riddick, Everquest 2 and upcoming games Brutal Legend, Dragon Age, Prototype and Diablo 3. Now Sobolov’s evil utterances can be heard on the iPhone or iPod Touch with the iMEvil app, which features 32 lines of pure evil goodness.

About Techpad Productions
TechPad Productions is a wholly owned subsidiary of Phoenix, AZ-based TechPad Agency, a social media research and online publication company. TechPad Productions is the agency's creative arm for publishing video games and applications on the Apple iPhone and other mobile platforms. TechPad is one of the first independent iPhone producers whose iPhone and iPod apps working with the Screen Actors Guild (SAG) under the New Media Agreement, which allows TechPad to hire top Hollywood talent for its productions. TechPad also owns and operates www.TheGameReviews.com (TGR), one of the fastest growing online video game communities. For more information, please visit: www.TechPadProductions.com.

About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

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For more information, contact:
James Little
Fusion PR Group
310-341-3086
jamesl@fusionprgroup.com


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A new expansion pack based on video game Overlord II is now available for the iMEvil app for iPhone/iPod Touch
News Facts
  • New iPhone app iMEvil expansion pack includes sounds from Overlord II video game.
  • Includes 36 new evil sound files from the game's original recordings.
  • Download iMEvil at http://imevil.techpadproductions.com
  • More info at www.evilperfected.com.
  • iMEvil is an iPhone soundboard application featuring professional voice talent.
Tags
Codemasters, Techpad, sound board, iphone apps, iphone applications, Overlord

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Tech Pad Productions

About Techpad Productions: TechPad Productions is a wholly owned subsidiary of Phoenix, AZ-based TechPad Agency, a social media research and online publication company. TechPad Productions, the agency's creative arm, publishes video games and applications for the Apple iPhone and iPod Touch platforms. It also owns and operates one of the fastest growing online video game communities, www.TheGameReviews.com. For more information, please visit: www.techpadroductions.com.

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