NEW YORK – Digitas, the top global integrated brand agency, today announced that it has been selected as lead agency for E-commerce and experience design for Aetna, one of the nation's leading diversified health care benefits companies. Specifically, the assignment will include strategy, planning, execution and E-commerce across Aetna’s portfolio of digital assets. Digitas was chosen after a three-month review of digital and marketing agencies. The assignment is effective immediately and will be led out of Digitas New York.
“Aetna is pleased to select Digitas as our lead agency for E-Commerce and experience design. Our marketing needs are growing globally, in particular as we become focused on reestablishing the Aetna brand directly with consumers,” said Belinda Lang, vice president of Brand,…
