Jacobs joins Digitas with over 15 years of experience in multichannel “life cycle” marketing, analysis, and experience design. Prior to Digitas, Jacobs was the founder and principal of Telegraphe Partners, a sales- and marketing-strategy consulting firm. Jacobs previously worked at Digitas’ NYC office from 2005 to 2008 overseeing global business accounts. He’s also held senior leadership positions at McCann Worldgroup, Adobe, and AvenueA/Razorfish.
“Everybody talks about the opportunities around Big Data, but it brings great challenges as well. Matt brings human context to complex data in order to craft a brand story that can be shared through multiple marketing channels,” says Doug Ryan, Managing Director, Digitas. “We are very excited for Matt’s return to Digitas. He is helping us build a West Coast office that will help fulfill our ambition to be our clients’ most valuable strategic marketing partner.”
Digitas San Francisco, located at 2001 The Embarcadero, is a full-service office that opened earlier this year, and most recently was appointed interactive agency for Taco Bell.