Bill’s two CrossFit gyms are booming with dedicated and loyal men and women who rarely miss a workout. Why has he become so successful? He is not only the best fitness expert in his world, but he strives to make every client leave a workout feeling good about the experience. In CrossFit, people may leave tired and sore, but they always have a feeling they’ve gotten their money’s worth.
For Bill, a good business lesson is when someone leaves a CrossFit workout it’s always a positive experience. People might forget what you said, they might forget what you did, but they will always remember how you made them feel.
In a recent Entrepreneurs Club Radio interview with Kip Marlow, Mr. Russell outlines his thoughts.
Listen to this short segment.