Small Business Advice: Be the Best in Your World

Author: Kip Marlow

The Dip, a book authored by Seth Godin, changed Bill Russell’s life.  Bill, the owner of two CrossFit Cleveland fitness gyms, made the decision to be the best in his world at training people for fitness.  And that is what he has become.

Bill’s two CrossFit gyms are booming with dedicated and loyal men and women who rarely miss a workout.  Why has he become so successful? He is not only the best fitness expert in his world, but he strives to make every client leave a workout feeling good about the experience.  In CrossFit, people may leave tired and sore, but they always have a feeling they’ve gotten their money’s worth.  

For Bill, a good business lesson is when someone leaves a CrossFit workout it’s always a positive experience. People might forget what you said, they might forget what you did, but they will always remember how you made them feel.  

In a recent Entrepreneurs Club Radio interview with Kip Marlow, Mr. Russell outlines his thoughts.

Listen to this short segment.