"The McCormick Foundation is proud to partner with Brett Atwood and WSU''s Edward R. Murrow College," said Clark Bell, director of the McCormick Foundation''s Journalism Program. "Our reporting institutes are designed to be timely, engaging and insightful. This event should certainly fulfill our expectations and serve as a valuable learning platform for the participating journalists."
Real-world news organizations, such as CNN and Sky News, have already opened “in-world” news bureaus that aim to document and report on the emerging economy and activities within the virtual world Second Life. The Club Penguin Times, a virtual newspaper which is the main method of communicating with the millions of children around the globe who play in the virtual world of Club Penguin, attracts an average of 30,000 daily submissions from its young readers. Both Second Life founder Philip Rosedale and Club Penguin co-founder Lane Merrifield will be among the presenters at the event.
ThinkBalm co-founder Erica Driver, a veteran technology analyst, will present recent research findings on "The Immersive Internet," while CNN.com senior producer Lila King will share her experiences with bringing CNN''s i-Reports citizen journalism platform to Second Life. Bernhard Drax, an award-winning virtual world reporter and musician, will share his thoughts on the future of reporting in and around the metaverse from a blogger’s perspective.
"We''re excited to bring together many of the leaders in technology and journalism to discuss and explore this new media channel for storytelling," said WSU President Dr. Elson Floyd. "These and other emerging forms of digital news distribution offer both promise and potential for our students and for the future of journalism."
"These emerging 3D spaces offer fascinating new opportunities for storytelling," said Erica Austin, dean of the Edward R. Murrow College of Communication. "And as the traditional, newspaper-based world of journalism looks for appropriate new ways to provide the vital checks and balances vital to democracy, this event will provide a very significant catalyst for innovation."
For a complete schedule of events, please visit the event Web site at: http://communication.wsu.edu/virtualjournalism.





