“We loved and wanted to support the book’s inspirational storyline with a fun promotional campaign,” said Mary Albi, Marketing Director at Egmont USA. “The “Be Extraordinary” sweepstakes highlights and encompasses some of the book’s key themes. Besides, what girl doesn’t want a fabulous pair of shoes?!”
Girls are invited to become a fan of The Cinderella Society Facebook fan page and post how they plan to be extraordinary for the day. By becoming a fan and posting a plan for being extraordinary, one will be automatically entered to win a pair of designer shoes. Two lucky winners will be selected randomly from the group on May 1st.
ABOUT THE CINDERELLA SOCIETY:
Sixteen year old outsider Jess Parker gets the chance of a lifetime: an invitation to join a secret society where makeover fantasies become reality. It’s a dream come true as Jess’s transformation wins her the heart of her dream crush and a chance at über popularity. But there’s more to the Cindys than meets the eye. Jess soon discovers the real force behind her exclusive society: a centuries-old battle of good vs. evil, where the Cindys try to right the social ills inflicted by the popular Wickeds.
ABOUT AUTHOR KAY CASSIDY:
Kay Cassidy is the author of teen fiction she wishes was based on her real life. She is the founder of the national Great Scavenger Hunt Contest™ reading program for kids and teens featured in School Library Journal Teen. A former leadership specialist, Kay is passionate about helping girls embrace their full potential. Visit her on the web at: www.KayCassidy.com
ABOUT EGMONT USA:
Egmont USA (www.egmontusa.com) was established in 2007 with one mission in mind: to bring stories to life. From picture books to young adult novels, Egmont USA publishes works that engage, entertain, and enlighten children of all ages. Egmont USA is a wholly-owned subsidiary of Egmont UK and part of the Egmont Group, one of Europe’s largest children’s publishers. The company is headquartered in New York City.
# # #
MEDIA CONTACT:
Beth Garcia, Goodman Media for Egmont USA
bgarcia@goodmanmedia.com or 212-576-2700 x 242