EXCEL CELEBRATES FLEURS BELLA GRAND OPENING
02.08.2010 – Brooklyn, NY – After months of planning, construction and finishing touches, Fleurs Bella Beautifiers commemorated the opening of its doors recently with a gala grand opening party hosted by owner, Bella Meyer. The store, located at 55 East 11th Street in Manhattan is a celebration of whimsical design and creativity and among its unique features are roughly half a dozen authentic architectural pieces from Ms. Meyer’s mother’s house in Paris.
“It was a painstaking process, but this was the perfect project for us”, commented Matthew Goldfine, president of Excel Builders & Renovators, general contractor for the project. “We wanted to create an organic feel, blurring the line between building and nature so that when people walk in it’s like they’ve stumbled upon a fantastic oasis. We sculpt living spaces and Fleurs Bella embodies what we mean by that perfectly.”
“What I wanted was unique, not your typical retail store”, Ms. Meyer commented. “It was a process, it took time to articulate and time for the team to understand what I was after, but in the end my vision was realized.”
One of the more challenging pieces was a stone sink, brought from the house in Paris, set upon a cantilevered concrete base modeled after a freehand sketch provided by Ms. Meyer. The base free floats on one of the shop’s walls while tiles, also taken from the house, finish the surround. Pantry doors, also from Paris, were used to create bi-slide bathroom doors using specialized hardware. Leaded glass windows that look out from Ms. Meyer’s office as well as massive recycled wood columns and beams were once part of a now closed factory in Pennsylvania.
It’s called an “Accidental Store” according to Ms. Meyer. “It’s a big space where we build designs for our customers. It’s meant to be a creative space and the storefront emerges from the creations and creativity that happen there. I don’t cater to customers looking for a dozen roses. I cater to customers who walk in and fall in love with something they’ve never seen before. We create and the store just sort of happens.”
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