SSE Media Network Unveiled

Network provides fully integrated sports and entertainment programming through one portal

Sunrise Sports & Entertainment unveiled today the SSE Media Network - the industry's first fully integrated sports and entertainment programming medium - in front of over 300 local, regional and national company executives, agency representatives and media at a special event inside the BankAtlantic Center Chairman's Club.

The SSE Media Network touches every available media channel through one portal, and provides potential sponsors with unique marketing and advertising opportunities that drive measurable results and return on investment.

A partner of the SSE Media Network, is a partner of the Florida Panthers, the BankAtlantic Center, Fox Sports, Comcast, 790 The Ticket, YouTube, FaceBook, MySpace, Twitter and more. The SSE Media Network exposes its partners to a diverse and captive audience of potential customers, clients and investors across the broadest possible range of media platforms - 24 hours a day, seven days a week and 365 days a year.

"In a fragmented marketplace, where more than just traditional media outlets are needed to significantly impact a business, the timing for this unveiling is perfect," said SSE president & chief operating officer Michael Yormark. "Through the SSE Media Network partners and viewers get access to a diverse portfolio of assets and touch points that are unrivaled in the South Florida marketplace. Quite frankly, for a company - small, medium or large - looking to meet its sales and marketing objectives, this is the solution."

Some of SSE's current partners that have already seen the future of brand activation and bought in to aspects of the SSE Media Network include: Comcast, MetroPCS, Geico, Heineken, Gold's Gym, York and Amtrak.

For more information on the SSE Media Network or to get involved please contact SSE Sr. Vice President of Corporate Marketing & New Business Development Pedro Goncalves at 954.835.7320 or by e-mail at goncalvesp@sselive.com.

ABOUT SSE

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.