Online Reputation Management Leveraged with Social Media Optimization
Public Relations Online is Following Consumers to Social Media
05.03.2009 – Online Reputation Management, ORM, is the practice of managing an individual or business reputation within online media. Online media, including search engines, are managed to make positive information visible to the public and downplay any information which could negatively affect the individual or business. Reputations are earned. Years of hard work and building trust can be destroyed online, often anonymously. Social Media Experts are realizing that building, maintaining and protecting reputations has become as important online as it is offline.
The advent of social media, online communities, and networking sites, has been useful to many companies. They have positively affected the majority of businesses by allowing them to directly communicate with consumers about products and services they offer. However social media has also opened doors to malicious behavior of the minority, which has proven to be damaging to individual and corporate reputations. Individuals and the small business to the fortune 500 companies have been harmed by malicious online postings. Part of this pain is self inflicted and some is the handiwork of unhappy customers, disgruntled former employees or chronic complainers.
After interviewing prospective employees, it has become a standard practice to go online and Google the applicant. It is also the practice of individuals interviewing to research the employer. Negative information associated to an individual name or corporate entity could cause a prospective employer or employee harm. In a 2007 survey conducted by Execunet, an online community of C-level executives, 83% of recruiters used search engines to learn more about candidates. Of those, 43% were eliminated based on information found online. "For better or worse, the Internet provides recruiters and employers with a wealth of unfiltered information that's used to help evaluate candidates," says Dave Opton, CEO and Founder of ExecuNet. "From a candidate's perspective, there's no question that managing your reputation online is as important as it is offline."
Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry. Ruthless competitors and angry clients now have open access to blogs and web sites. They can define a person or company's online identity. Their words have far reaching effects- whether they are true or not.
ORM is migrating with consumers to social media, because it is difficult, to eliminate traces of thoughtless actions or malicious attacks on the web. Online reputation firms disseminate positive information on their clients. The goal in online reputation management is to bring public attention to positive blogs, articles and other online media written on behalf of the company. The positive online publicity takes the higher search engine result rankings, thus minimizing the damage of any attack.
Rostin Reagor Smith manages online reputation, known as the ORM Experts in Public Relations Online. With 20 years in public relations, advertising and 10 years in internet marketing, Rostin Reagor Smith has refined the SMO Expert Formula. Social Media Optimization is used for higher search engine ranking in Online Reputation Management for public relations online.
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- Online Reputation Management is following consumers to social media. http://www.rostinreagorsmith.com ORM Experts
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