Publisher Packs Inspiration into Corporate Gift Books and 60 Million Viral Movie Views
Simple Truths is reinventing traditional publishing in three innovative ways: by publishing gift books for the corporate market, translating viral marketing into a profitable business model and delivering directly via www.SimpleTruths.com.
06.04.2009 – Naperville, Illinois - An international company based in Naperville, Illinois, Simple Truths is the first company to publish gift books designed to reinforce corporate values. Founded by Mac Anderson in 2005, who also founded Successories, Simple Truths gift book buyer segments include: corporate â€" with 50% of the Fortune 500, newsletter readers, educators, coaches and churches. Tracking views since 2006, Simple Truths counts over 60 million views of viral movies based on their books. Every week, Simple Truths delivers email inspiration to over 900,000 subscribers via Mac Anderson's Simple Truths Newsletter. To get inspired, subscribe to Simple Truths free newsletter.
Featuring more than 40 gift books with over 600 stories on a variety of topics including leadership, customer service, ethics and goal-setting, Simple Truths' authors represent the best of business: Brian Tracy, Ken Blanchard, Zig Ziglar, John Maxwell, General Hal Moore and Andy Andrews. Best-sellers include 212: the Extra Degree; The Dash: Making a Difference with Your Life; and The Simple Truths of Service: Inspired by Johnny the Bagger.
In 2006 Simple Truths produced their first short movie. Based upon The Dash, it is now one of the Internet's most-watched movies with over 30 million views. Every day, 55,000 people tune into http://simpletruths.com/movies to watch over 30 inspirational movies. After watching the movie, customers can then buy the book â€" and the free DVD packaged with it. Each title averages selling 30,000 copies a year. New releases like Learning to Dance in the Rain: The Power of Gratitude by BJ Gallagher and Mac Anderson come out monthly.
About Simple Truths . . . Young, strong and thriving, Simple Truths is the world's number one destination for inspiration. Launched online at http://www.simpletruths.com in 2005, the company freely hosts always-online motivation for millions; ships books and DVDs worldwide; and serves 90% of Fortune 500 companies by reinforcing core values with corporate gift books. Founded and led by Mac Anderson, who also founded Successories, Simple Truths is headquartered in Naperville, Illinois. For company and product information, visit www.simpletruths.com.
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- News Facts
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- Founded in 2005 by Mac Anderson, creator and founder of Successories
- 50% of the Fortune 500 have purchased Simple Truths books as a way to reinforce corporate values
- Best-selling business authors include: Brian Tracy, Ken Blanchard and Zig Ziglar
- 55,000 people – daily - tune into http://simpletruths.com/movies to watch a Simple Truths movie - 30 titles are in the collection
- over 900,000 people subscribe to Mac Anderson's Simple Truths newsletter
- Resource Links
- Simple Truths Blog
- Simple Truths Destination for Inspiration Newsletter
- Simple Truths on YouTube
- Simple Truths Online Gift Books
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- Simple Truths, Mac Anderson, Fortune 500, corporate values, Brian Tracy, Ken Blanchard, Zig Ziglar, viral movies, gift books
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Mac Anderson, author, entrepreneur and founder of Successories and Simple Truths, LLC.
Simple Truths is an online-only retailer of inspirational gift books for business, educators, churches and people around the world.
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