Odwalla® Signs On as Bonnaroo Music & Arts Festival Recycling Sponsor
Odwalla to partner with environmentalist Robert F. Kennedy Jr. and thousands of music fans to help raise awareness for important environmental issues
06.09.2009 – Half Moon Bay, Calif., June 9, 2009 -- Odwalla will be rockin’ its musical roots as a sponsor at the wildly popular Bonnaroo Music & Arts Festival taking place on a 700-acre farm in Manchester, Tenn., June 11-14. As a recycling sponsor, Odwalla will join more than 100 artists and an estimated 80,000 music lovers at this annual event that recently received the international “Greener Festival Award.”
Odwalla will be joined by Robert F. Kennedy Jr., named one of TIME magazine’s “Heroes of the Planet,” to rally Bonnaroo attendees about important environmental issues.
“I’m honored that Odwalla has invited me to attend Bonnaroo on their behalf,” said Kennedy, an environmentalist, best-selling author and President, Waterkeeper Alliance. “This is a company that gets it, and I’m excited about joining them at this unique event that brings together so many people who share our passion for the environment.”
Kennedy will be joining Odwalla at the festival on Saturday, June 13, and will share environmental messages with Bonnaroo festival goers in small-group discussions, as a participant in social change panels and through other onsite Odwalla events.
“Odwalla’s mission is to nourish people everywhere and adhere to our guiding principle of respect - respect for consumers and respect for the earth,” said Chris Brandt, Odwalla Vice President of Marketing. “We say Odwalla is an artful mix of taste and nutrition, and Bonnaroo definitely is an artful mix of music, arts and people who really care about the environment. It’s a great place for us to be.”
As a recycling sponsor, Odwalla will have recycling stations set up throughout the performance area and will also provide recycling bags to attendees as they enter the grounds of this four-day camping and music festival. Odwalla will also be updating festival participants about special Odwalla news, giveaways, and opportunities to meet Robert F. Kennedy Jr. at the festival via their Twitter feed at www.twitter.com/odwalla
About Bonnaroo
The Bonnaroo Music and Arts Festival is a four-day, multi-stage camping festival held on a beautiful 700-acre farm in Manchester, Tennessee every June. Bonnaroo brings together some of the best performers in rock and roll, along with dozens of artists in complementary styles such as jazz, Americana, hip-hop, electronica, and just about any contemporary music you can think of. The festival''s 100-acre entertainment village buzzes around the clock with attractions and activities. For its peaceful vibe, near-flawless logistics, and unrivaled entertainment options, Rolling Stone magazine named this revolutionary entertainment experience one of the 50 moments that changed the history of rock and roll.
About Odwalla
Odwalla, Inc., the nation’s leading natural health beverage company, delivers nourishment coast to coast with the Odwalla family of juices, juice drinks, soy beverages and nourishing food bars. Odwalla has been making juices and innovating in the natural health beverage category for more than 25 years. Its nourishing beverages and food bars are available in natural food stores, select supermarkets and specialty outlets throughout the country.
To learn more about Odwalla products and Odwalla’s commitment to the environment, please visit www.Odwalla.com or call 1.800.ODWALLA. Also follow Odwalla on facebook and twitter.
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- Odwalla will be rockin’ its musical roots as a sponsor at the wildly popular Bonnaroo Music & Arts Festival taking place on a 700-acre farm in Manchester, Tenn., June 11-14.
- As a recycling sponsor, Odwalla will join more than 100 artists and an estimated 80,000 music lovers at this annual event that recently received the international “Greener Festival Award.â€
- Odwalla will be joined by Robert F. Kennedy Jr., named one of TIME magazine’s “Heroes of the Planet,†to rally Bonnaroo attendees about important environmental issues.
- Kennedy will be joining Odwalla at the festival on Saturday, June 13, and will share environmental messages with Bonnaroo festival goers in small-group discussions, as a participant in social change panels and through other onsite Odwalla events.
- Odwalla will be updating festival participants about special Odwalla news, giveaways, and opportunities to meet Robert F. Kennedy Jr. at the festival via their Twitter feed at www.twitter.com/odwalla
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- Odwalla, Bonnaroo, Robert F. Kennedy Jr.
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