SUSAN G. KOMEN FOR THE CURE HIRES METZGER ASSOCIATES TO PROMOTE NATION'S LARGEST RACE FOR THE CURE AND THE REGION'S LARGEST BREAST HEALTH NON-PROFIT
06.10.2009 – BOULDER , COLO. (June 10, 2009) - The Metropolitan Denver Affiliate of Susan G. Komen for the Cure has hired Metzger Associates, one of the nation’s premier public relations firms renowned for its innovative use of new media applications, as its communications partner.
The 12-county campaign - which will include traditional media and sponsorship relations as well as new and social media initiatives including Twitter and Facebook - will launch immediately and will include promotion of the Oct. 4 Komen Denver Race for the Cure®, its annual Pink Tie Affair gala, and support of Denver area organizations that diagnose, treat and support people touched by breast cancer.
“Komen for the Cure has a well-established presence in the Denver community. We host the nation’s largest Race for the Cure, with more than 60,000 participants. Since 1993, we have invested more than $23 million into local programs and $9 million into breast cancer research,” said Michele Ostrander, executive director of the Denver Affiliate. “We realized that we needed to expand our approach and use social networking to reach even more people and disseminate information in a way that is current and immediate. Metzger Associates impressed us with its depth of knowledge, experience and creativity.”
“A communications initiative, whether it’s for a high-tech start-up, a Fortune 500 or a non-profit, needs to be strategic and targeted,” said John Metzger, CEO and founder of Metzger Associates. “We plan to use all of our traditional and new and social media expertise to help bring new relevance to a program that helps so many people.”
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- The Metropolitan Denver Affiliate of Susan G. Komen for the Cure has hired Metzger Associates, one of the nation’s premier public relations firms renowned for its innovative use of new media applications, as its communications partner.
- The 12-county campaign – which will include traditional media and sponsorship relations as well as new and social media initiatives
- The Komen Denver Affiliate is part of the world’s largest and most progressive grassroots network fighting breast cancer.
- Through events like the Komen Denver Race for the Cure® and the Pink Tie Affair™, the Komen Denver Affiliate has invested more than $23 million in community breast cancer programs in Adams, Arapahoe, Boulder, Broomfield, Clear Creek, Denver, Douglas, Gilpin, Jefferson, Larimer, Park and Summit Counties.
- Up to 75 percent of net proceeds raised by the Affiliate stay in the 12 county service area.
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- Susan G. Komen, Susan G. Komen For the Cure, Race for the Cure, Metzger Associates, Breast Cancer non-profits, Breast Cancer research
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